Fractional Paid Media Buyer

San Diego, CA (Remote)

$3K/mo – $5K/moMid LevelPart time

Posted 2 weeks ago

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Job Summary

Own the hands-on paid social testing for B2B ads across LinkedIn and Meta, turning video assets into scalable campaigns and rapid learnings.

  • Paid creative testing: build test bets, optimize hooks and audiences, and move winners into scale.
  • Video-driven ad variation: convert testimonials and clips into multiple formats for performance insights.
  • Governance and cadence: weekly reporting on spend, performance, and next tests while flagging rights and approvals before launch.

Job Description

Responsibilities

  • Build, launch, and optimize paid creative tests on LinkedIn and Meta
  • Turn video testimonials and podcast clips into ad variations
  • Test hooks, thumbnails, audiences, and CTAs
  • Report weekly on spend, winners, losers, and next tests
  • Flag rights, approvals, and claims issues before anything goes live

Requirements

  • Hands-on B2B paid social experience, especially LinkedIn Campaign Manager and Meta Ads Manager
  • Proven B2B LinkedIn video ad experience
  • Video creative testing experience, not just static ads
  • Clear reporting skills for non-media buyers

Preferred

  • Bonus: restaurant tech, hospitality, B2B SaaS, or creator-led brand experience

Benefits

  • Fully remote contractor role
  • Part-time contractor role
Cali BBQ Media logo

Cali BBQ Media

Let’s make your brand impossible to ignore. We help restaurant tech and hospitality companies turn trust into revenue — with content that converts.Cali BBQ Media is a digital content agency built by restaurant operators for industry innovators. In a world of sterile decks and forgettable ads, we help you become the show — not the commercial.Founded on top of a thriving restaurant (Cali BBQ since 2008), we understand the pressure of running a business and the power of trust-building content. That’s why we turn your expertise into media that drives real pipeline: podcasts, videos, short-form clips, and branded series that get you in front of the right decision-makers.What We Do:• B2B Content Strategy for Restaurant & Hospitality Tech• Branded Podcasts & Interview Series• Short-Form Video for LinkedIn, YouTube, IG & TikTok• Media-as-a-Service (MaaS) Retainer Contracts• Sponsorship & Creator Partnerships• YouTube Channel Growth & Distribution StrategyWho We Serve:• Restaurant tech companies (POS, SaaS, automation, data)• Foodservice brands (distributors, manufacturers, CPG)• Franchises & national restaurant groups• Founders, CMOs & growth leadersWe believe customers trust people before they trust brands. That’s why we help you show up with clarity, empathy, and authority — so your story sticks, and your brand becomes unforgettable.Be the Show. Not the Commercial.TMPress Record. Publish with Purpose. Repeat Daily.

Founded in 2017
Spring Valley, California, USA
11 employees (7 in marketing)

Traffic Signals

Monthly Visitors
5.5K
Traffic Source Mix
Search
28.9%
Direct
46.7%
Referral
5.6%
Social
17.7%
Paid
1.1%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
5 (45% of company)
Marketing Roles Posted (Last 30 Days)
1