Fractional Martech Implementation Specialist at MAVAN | California, MO

MAVAN

Fractional Martech Implementation Specialist

California, MO (Remote)

Salary Not AvailableSenior Level3+ years expContract

Posted 5 months ago

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Job Summary

This role focuses on paid-tracking audits, implementation, and unified attribution across web and mobile. It emphasizes data quality, instrumentation, and cross-functional leadership to deliver a single source of truth. Privacy-aware measurement and scalable playbooks are key.

Job Description

Responsibilities

Paid tracking audits: Audit client paid-tracking across channels (Google Ads, Meta, TikTok, LinkedIn, etc.), MMPs and server-side / client-side implementations to identify gaps, mismatches, and root causes of reporting discrepancies.
Implement paid tracking: Implement and/or remediate tracking for paid channels — pixel/CAPI setup, GTM (web & server), GA4 event tagging, Firebase for mobile, SDK/MMP configuration (AppsFlyer/Adjust/Branch/Singular), and S2S integrations. Ensure events, values, and attribution parameters are passed correctly.
Unified reporting & attribution layers: Design and build unified reporting — consolidate ad platforms, analytics, MMPs, CRM, and product analytics into a single attribution/reporting layer (e.g., BigQuery + Looker/Looker Studio/Looker Studio, Amplitude/GA4 pipelines). Recommend and implement attribution models, reconcile metrics, and document a single source of truth.
Mobile attribution & privacy-aware measurement: Configure mobile attribution strategies and SKAN / postback setups for iOS/Android, map conversion values, and advise on privacy-forward measurement approaches.
Instrumentation & data-layer design: Define an event taxonomy and data layer that supports paid, owned, and product analytics needs; produce event mapping documents for engineering and marketing.
Data quality, QA & reconciliation: Build test plans, QA scripts, and monitoring to detect drift or data loss; reconcile cross-platform differences and implement alerts for metric regressions.
Operationalization & handoff: Produce implementation playbooks, runbooks, and training for client teams; define SLAs and maintenance cadence for continued accuracy.
Cross-functional leadership: Work with product engineering, analytics, and growth teams to scope, prioritize, and deliver fixes and enhancements. Provide clear SOWs, estimates, and status reports.

MAVAN

Mavan is an exclusive network of senior leaders from the fastest-growing companies in tech. We apply the methods we’ve pioneered over the last 15 years to validate and grow our client’s startups – from series A to C. All startups would benefit from specialist talent but are often capital constrained and forced to settle for a few generalists. Mavan solves this. We assemble specialized teams in weeks instead of months at a fraction of the traditional cost. We work in clearly defined 90-day sprints, guarantee our work month to month, and leave clients with consistent, predictable growth systems.We are experts in strategy, data, marketing, creative, product, and engineering who work with internal leaders to help grow their startups. After analyzing their needs, we deliver recommendations, align on strategy, and deploy the right people with the right skills at the right time to deliver against their unique growth goals. We work as an extension of their team integrating seamlessly with existing leadership, employees, and external partners.

Founded in 2020

Menlo Park, California, USA

24 employees (9 in marketing)

www.mavan.com