Responsibilities

• Own marketing end-to-end as the company's first dedicated marketing hire
• Build and manage brand identity, voice, and visual presence from the ground up
• Lead social media strategy and community management across key consumer platforms
• Own external communications, PR positioning, and narrative development
• Plan and execute go-to-market strategy for the consumer launch of the wearable device
• Collaborate closely with product, design, and ML/engineering teams on cross-functional initiatives
• Grow into building and leading the marketing organization as headcount expands

Requirements

• 2–3+ years of marketing experience with a strong focus on social media and community management
• Background in consumer hardware, consumer goods, or a closely related consumer field — not B2B or enterprise tech
• Proven ability to own brand strategy, social channels, and external communications end-to-end
• Experience with go-to-market planning and product launch execution
• Hands-on, scrappy operator who can execute without a large team or significant budget
• Strong consumer taste and genuine interest in the emotional intelligence / personal performance space
• Must be based in the United States and authorized to work in the US (no employer visa sponsorship; visa transfers welcome)

Preferred

• Experience in an early-stage startup environment with ownership over a marketing function
• Familiarity working cross-functionally with product and engineering teams
• Track record of building community around a physical consumer product