Founding GTM

New York City, NY (Hybrid)

$140K/yr – $170K/yrSenior Level5+ years expFull time

Posted 12 days ago

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Job Summary

Own the full sales cycle from pipeline through expansion and co-create scalable systems and playbooks that surface top customers early.

  • Own deals end-to-end in a fast-moving environment
  • Co-author and refine the sales playbook to remove bottlenecks
  • Surface insights from customer feedback to influence product and roadmap

Job Description

Responsibilities

  • The full sales cycle — pipeline, pitch, negotiation, close, expansion
  • Building the systems that triage our high inbound volume and surface top customers early
  • Trusted relationships with marketing leaders at leading tech brands and agencies
  • The sales playbook — you'll co-author it, find the bottlenecks, and make it repeatable
  • Voice of the customer back into product, positioning, and roadmap
  • Hosting events with top marketing leaders (think NY & SF Tech Weeks) to build pipeline

Requirements

  • Location: Ideally based in New York and excited to be part of a small, high-impact founding GTM team.
  • Experience: 5+ years in B2B sales and/or customer success, ideally selling to marketers or growth teams.
  • Full-cycle ownership: Comfortable owning deals end-to-end in a fast-moving, ambiguous environment.
  • Builder mindset: You don’t just follow playbooks, you create them. You enjoy building systems, automations, and scalable processes from scratch.
  • AI-native: Comfortable using AI tools (e.g. Claude Code or similar) to automate workflows, improve productivity, and rethink how sales gets done.
  • Relationship-driven: Proven ability to build strong, long-term relationships with customers and consistently exceed targets.
  • Strong communicator: Exceptional written and verbal communication skills, with the ability to influence senior stakeholders.
  • Analytical: Comfortable working with data, identifying patterns, and making data-driven recommendations.
  • Ownership & ambition: Highly resourceful, proactive, and energized by operating in a fast-paced, zero-to-one environment.

Preferred

  • Experience selling GTM and marketing software, advertising, media, or sponsorships
  • Existing relationships with marketers at high-growth or enterprise tech companies

Benefits

  • Health Benefits – We cover 100% of employee health insurance premiums.
  • PTO Policy – You’ll have 21 days to request off each year
  • Fun team off-sites – We’ve been to Barcelona, Mallorca, South of France, Berlin, and Tuscany.
  • Tools & Workspace – Latest Apple hardware.
Passionfroot logo

Passionfroot

Passionfroot helps marketers to scale their go to market with content partnerships and creators to run and manage their brand partnerships in one place.

Founded in 2022
Berlin, Berlin, DEU
23 employees (5 in marketing)

Traffic Signals

Monthly Visitors
107.9K
Traffic Source Mix
Search
38.1%
Direct
46.8%
Referral
9.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
3 (13% of company)
Marketing Roles Posted (Last 30 Days)
4