Founding GTM Associate

New York City, NY (Hybrid)

$90K/yr – $125K/yrIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own the early US GTM by building outbound programs, testing messaging with founders, and shaping the commercial foundation as we scale.

  • Growth/Outreach: Run targeted outbound campaigns to law firms and legal buyers to generate pipeline.
  • Market & Messaging: Collaborate with founders to test positioning, personas, and go-to-market approaches, feeding customer insights back to product and marketing.
  • Foundations & Ops: Own CRM hygiene, pipeline tracking, and cross-functional feedback with engineering and product to establish the early commercial framework.

Job Description

Responsibilities

  • Build and manage targeted outbound campaigns to law firms, legal teams, and legal decision-makers
  • Book meetings and generate pipeline through cold email, cold calling, LinkedIn outreach, referrals, events, and other creative channels
  • Manage and maintain the CRM, ensuring outreach, follow-ups, opportunities, and customer conversations are properly tracked
  • Work with the founders to test messaging, positioning, buyer personas, and go-to-market approaches
  • Support marketing campaigns, including attending conferences, content distribution, event follow-up, email campaigns, market mapping, and customer research
  • Speak with potential customers to understand pain points, buying processes, and how legal teams evaluate new technology
  • Identify high-value target accounts and build structured prospect lists across the US legal market
  • Collaborate closely with the founders, engineering team, and product stakeholders to share feedback from the market
  • Contribute to the early commercial foundations of the business as we scale

Requirements

  • 1 to 3 years of experience in a sales, SDR, AE, growth, marketing, customer success, or commercial role
  • Some experience with outbound prospecting, cold outreach, lead generation, campaign execution, or pipeline building
  • Strong written and verbal communication skills
  • Comfort speaking with senior, professional, or specialist buyers
  • CRM experience and the ability to stay organized across multiple conversations and follow-ups
  • A proactive, self-starting approach and the ability to work independently without a fully defined process
  • Strong interest in startups, legal technology, and building from an early stage
  • A scrappy, low-ego attitude with a willingness to get involved across sales, marketing, growth, and operations
  • Comfort working in person with the team in New York at least four days per week

Preferred

  • Experience in legal tech, SaaS, or B2B software
  • A legal qualification, legal background, or prior exposure to litigation, law firms, or legal workflows
  • Strong academic background
  • Experience in an early-stage startup or founder-led business

Benefits

  • Join an early-stage legal tech company at a key inflection point
  • Work directly with the founders with real influence on go-to-market
  • Take on a broad role across sales, growth, marketing, and customer development
  • Gain ownership much earlier than you typically would at a larger company
  • Help build the commercial function from the ground up
  • Be part of a small, ambitious team working in person from New York
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Concorda

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San Salvador, San Salvador, SLV
28 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
41.3%
Direct
37.6%
Referral
7.4%
Social
11.8%
Paid
1.6%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
1 (4% of company)