Founding Growth Lead

New York City, NY (On-site)

$229K/yr – $364K/yrSenior Level3+ years exp

Posted 2 months ago

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Job Summary

Own growth and product marketing by leading end-to-end launches, messaging, and rapid experimentation while building repeatable playbooks and a high-impact events engine to feed product insights and drive top-funnel demand.

  • Growth Engine: design and execute experiments from hypothesis to learnings at sprint pace, turning insights into repeatable processes.
  • Launch & Messaging: coordinate launches and content with engineering/creative teams to propel product stories and thought leadership.
  • Events & Partnerships: run executive events and manage distribution partnerships to broaden reach and feed product insights.

Job Description

Responsibilities

  • Own product marketing end-to-end: launch strategy, messaging, coordinating launch videos and content with engineering and creative teams.
  • Build and run an intimate events program for marketing leaders and founders — from concept and guest list through post-event follow-up.
  • Serve as the founder's #2 on growth, building the playbook while executing at sprint pace.
  • Drive top-of-funnel growth through content creation, industry reports, and thought leadership to establish a leadership position in the space.
  • Design, run, and analyze growth experiments end-to-end: hypothesis → launch → learnings, with rapid iteration.
  • Build and manage agency and partnership relationships to drive distribution.
  • Talk to customers regularly and feed insights back into product and marketing strategy.
  • Create lightweight systems and playbooks to convert successful experiments into repeatable processes.
  • Fill gaps, unblock problems, and ensure nothing falls through the cracks as the company scales.

Requirements

  • 3+ years in growth or product marketing roles at high-growth startups, with a track record of end-to-end ownership.
  • Proven experience owning product marketing fully: defining features for launches, crafting messaging, and coordinating with engineering and video/creative teams.
  • Experience running events programs for professional audiences (concept to execution to follow-up).
  • Demonstrated ability to build and manage agency and partner relationships for distribution.
  • Strong track record designing and running growth experiments with rapid iteration.
  • Exceptional storytelling and messaging skills — able to translate complex ideas into sharp, compelling narratives.
  • High adaptability; comfortable thriving in ambiguity and rapid change.
  • US work authorization required (no visa sponsorship available).
  • Available to work on-site in SoHo, NYC (no remote; no student applicants).

Preferred

  • Experience with AI/LLM technologies and applying AI to marketing or SEO workflows.
  • Background in B2B SaaS marketing platforms or adjacent martech.
  • Familiarity with tools such as SEO analytics platforms, CRMs, ad platforms, and AI search tools.

Benefits

  • Early-stage equity opportunity.
  • Direct impact on company trajectory from day one.
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CLERA

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Founded in 2025
San Francisco, California, USA
8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$874
Traffic Source Mix
Search
21.7%
Direct
59%
Referral
4.9%
Social
12.7%
Paid
1.5%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)

Funding

Last Raise
Grant, 12 months ago