Responsibilities

• Execute social and brand strategy across Instagram, LinkedIn, TikTok, and related platforms
• Create and publish content including graphics, captions, stories, short-form video, and campaign materials
• Help document founder journey, shelter visits, meetings, pilot development, and organizational milestones
• Collaborate closely with leadership on storytelling and audience engagement
• Maintain consistency in visual identity, tone, and messaging
• Track engagement and growth metrics across platforms
• Support launch campaigns, fundraising initiatives, and partnership visibility

Requirements

• Strong writer and communicator
• Comfortable working in a fast-moving, early-stage environment
• Able to take direction and execute independently
• Organized, collaborative, and adaptable
• Impact is your passion. Mission-driven work, animal welfare, and social impact are important to you.
• Canva, CapCut, Adobe Suite, or equivalent tools
• Photography/video editing experience
• NYC or Hudson Valley connected

Preferred

• Experience helping grow a startup, founder-led brand, nonprofit, or mission-driven organization
• Experience supporting early-stage growth or audience development
• Individuals who find themselves needing to resist petting every dog they see. Animal enthusiasts required.