Responsibilities

• Build, manage and optimise Google Ads Search, Performance Max and Display campaigns.
• Manage Microsoft Ads campaigns.
• Conduct in depth keyword research and competitor analysis.
• Continuously improve Quality Scores and Ad Rank.
• Identify and eliminate wasted advertising spend.
• Improve click-through rate (CTR), conversion rate (CVR) and Return on Ad Spend (ROAS).
• Create, test and optimise ad copy, headlines and assets.
• Perform ongoing A/B testing of advertisements and landing pages.
• Work closely with our development team to improve landing page performance and user experience.
• Analyze Google Analytics 4, Google Tag Manager and conversion tracking data.

Requirements

• Minimum 3 years' experience managing Google Ads campaigns.
• Strong understanding of PPC strategy and campaign optimisation.
• Experience with Microsoft Ads.
• Experience using Google Analytics 4 and Google Tag Manager.
• Strong analytical and problem-solving skills.
• Excellent understanding of keyword research, bidding strategies and audience targeting.
• Experience improving conversion rates and landing page performance.
• Ability to interpret campaign data and make data-driven decisions.
• Excellent communication skills.
• Ability to manage multiple campaigns simultaneously.

Preferred

• Google Ads Certification.
• Experience managing six-figure monthly advertising budgets.
• Experience with conversion rate optimisation (CRO).
• Experience using Microsoft Clarity, Looker Studio or similar reporting platforms.
• Experience working with React or modern websites is an advantage.
• Understanding of SEO principles is a plus.

Benefits

• Competitive salary.
• Full-time position (Monday to Friday).
• Opportunity to work on large-scale advertising campaigns.
• A collaborative and supportive working environment.
• Professional development and training opportunities.
• The opportunity to make a direct impact on the company's growth.
• Flexible schedule
• Paid time off