FLEX Director, Integrated Marketing Planning

Bethesda, MD (Remote)

$57/hr – $84/hrDirector/Executive7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own global governance of marketing strategy and investment, coordinating across Global and Continent teams to align priorities, forums, and KPIs.

  • Set up and sustain cross-continent planning and executive-ready reporting.
  • Develop and manage global investment views and governance forums with senior leadership.

Job Description

  • The FLEX Director of Integrated Marketing supports strategic planning and coordination for the Global Marketing team.
  • This role will support development of a global marketing strategic plan that aligns enterprise objectives and global marketing sub-objectives.
  • To implement and execute on the global marketing strategic plan, this role will support marketing investment planning in collaboration with Marketing Strategy and Finance.
  • In addition, this role stewards marketing communication, integration, and alignment among Global and Continent Marketing teams.
  • They will support content development and orchestration of key global marketing forums that bring together marketing leaders to align on strategy, priorities, and performance.
  • Annual global marketing strategic and investment planning
  • Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams
  • Collaborates with Marketing Strategy on the development of Global Marketing’s annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams.
  • Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives.
  • Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.)
  • Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact.
  • Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution
  • Works with continent marketing counterparts to create annual marketing summaries shared with international owners.
  • Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership.
  • Partners with Senior Director to lead ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment.
  • Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums.
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Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987
Bethesda, MD, US
204K employees (2,658 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~212.2K

Marketing Team

Marketing Team Size
2,015 (1% of company)
Median Career Experience
18 years
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10.6 years
Marketing Roles Posted (Last 30 Days)
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