Financial Services Solutions Marketing Manager

Portland, OR (On-site)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Act-On SME level and GTM craft for financial services focused on building industry blueprints, solution packs and sales enablement that tie to lifecycle templates.

  • Industry content and messaging: craft templates, thought leadership assets, eBooks, and solution sheets tied to key FS use cases.
  • Solution packs and blueprints: ship platform atop offerings with templates, reports, configurations, integrations and go-to-market alignment.
  • Market and enablement signals: define market requirements documents and white glove lifecycle marketing templates to support product, marketing, and customer success.

Job Description

Responsibilities

  • Serve as an Act-Orn Subject Matter Expert: Though your experience and learning more about key industries, you will serve as an expert resource for Act-On
  • Develop Industry Blueprints: Build comprehensive blueprints defining industry-specific pain points, needs, value propositions, and core messaging frameworks to align go-to-market execution.
  • Create and Manage Solution Packs: Define, develop and launch industry specific solution packs that sit on top of the Act-On platform and add additional value through templates, reports, configuration, integrations
  • Curate Compelling Content: Develop industry specific content for use in PR, marketing campaigns and sales efforts including: thought leadership assets, eBooks, solution sheets, and sales enablement materials.
  • Identify Market Requirements: Conduct market research and build industry specific market requirements documents to serve as guiding resource for product development, marketing and customer success.
  • Build Sales Enablement and Implementation Resources: Define or outline templates for Lifecycle Marketing for Financial Services that can be used by the outcome managers to provide a white glove implementation service
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Act-On Software

2.9 Glassdoor

Act-On Software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last independent MAP provider, we focus 100% on serving marketers. Our innovation focuses on marketing efficiency, powerful AI features built into the software, the promise of data freedom and integration, and personal dedication to your success through human support and professional services. We push the possibilities of marketing automation forward, with AI and machine learning solutions to advanced marketing problems. Act-On is marketing automation for the future. From our headquarters in Portland, Oregon, Act-On Software serves enterprise customers such as Hitachi, Sharp, Best Buy, Flextronics, Red Lions Hotels, and SKF Group.Features include:Marketing automation Lead scoringAdvanced analyticsDynamic formsSMS marketing Account-based marketing Email deliverability Email marketing automation Marketing segmentationLead managementLead nurturingSocial media marketingCRM integrationSales intelligenceROI reportingOur values: *Put People First*Be Yourself*Do Your Best (Together)*Make it BetterCommitted to Diversity, Inclusion and Belonging:At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we’d love to explore what you can add to our team.

Founded in 2008
Portland, Oregon, USA
201 employees (20 in marketing)
36% recommend to a friend
37% CEO approval

Traffic Signals

Monthly Visitors
37.2K
Monthly Google Ads Budget
$62.2K
Traffic Source Mix
Search
44.8%
Direct
41.5%
Referral
7.9%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~202

Marketing Team

Marketing Team Size
13 (6% of company)

Funding

Total Funding
$93.5M
Last Raise
$20M
Series Unknown, 5 years ago

Funding History

  • Mar 2021
    Debt Financing
  • Mar 2021
    Series Unknown • $20M
  • Aug 2014
    Secondary Market

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