Responsibilities

• Drive net-new meetings for Courser's brands and achieve quarterly targets from self-sourced leads, with reporting on sourced and influenced outcomes.
• Map campaign strategies to the brand’s TCP, recognize regional dynamics vs national patterns, and build target prospect lists in HubSpot.
• Execute multi-channel outreach into brand prospect lists (email, LinkedIn, direct mail) and coordinate AE/BDR alignment to convert engagement into meetings.
• Coordinate periodic local events (1–2 per quarter) to generate first meetings and amplify local brand presence through community engagement and partnerships.
• Coordinate campaigns with local leadership and maintain a structured cadence with the Regional President, RSD, and sales leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in B2B demand generation or field marketing for SMBs, with demonstrated meeting-volume or pipeline-generation ownership.
• Working proficiency with HubSpot — landing pages, email workflows, list segmentation, and campaign performance reports.
• Strong written English fluency with ability to localize outreach copy for a US business audience.
• Ability to work asynchronously across time zones with overlapping hours for coordination and events.
• Excellent project management — capable of handling 5–10 concurrent activities without slippage.
• Comfortable in a fully remote, distributed team environment with minimal supervision.

Preferred

• Prior experience supporting B2B IT services, MSP, or technology services demand generation.
• Familiarity with US SMB culture (20–200 employees).
• Experience with LinkedIn Sales Navigator, ZoomInfo, or similar tools.
• Experience with direct-mail platforms (Sendoso, Reachdesk, PostalDirect).
• Working knowledge of marketing analytics — Google Analytics, HubSpot reports, attribution dashboards.
• Familiarity with sales-marketing alignment workflows — lead handoffs, MQL/SQL, attribution.
• Exposure to vertical outreach (regulated industries) is a plus.

Benefits

• Competitive benefits package, including medical, dental, vision, and life insurance
• 401(k) company match
• Flexible vacation time*
• Paid sick time
• 10 Holidays including your Birthday and a Floating Holiday!
• Healthy Lifestyle reimbursement
• Membership Subsidy
• 40 Hours for Volunteer Time
• Paid parental leave
• Reimbursement for ongoing certifications
• Flexible vacation time after completing one full year of employment. For the first year, 10 vacation days.