Responsibilities

• Translates marketing strategies into marketing plans and develops marketing plan budgets.
• Drives market research to understand local consumer behavior, preferences, and trends.
• Leverages market insights and category product or solution roadmaps to develop customer segmentation and audience strategies.
• Participates in defining goals and key performance indicators to measure the success and business impact of the marketing plans.
• Acts as subject matter expert across customer segments, markets, and countries to develop new marketing strategies and approaches to accelerate success in priority categories and new businesses.
• Leads design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Exercises high level of digital marketing transformation knowledge to advance position in new digital capabilities and touchpoints.
• Develops strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Develops and builds productive internal/external working relationships and participates in providing mentoring and guidance to lower-level employees.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])