External Communications Associate

New York City, NY (On-site)

$94K/yr – $157K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own national media relations and executive storytelling while shaping Macy’s brand narrative across partnerships, launches, and campaigns; train spokespeople for high visibility appearances; and steer crisis response with the External Communications Team.

  • Media relations and thought leadership: oversee press materials, advisories, and proactive story pitching across major markets.
  • Campaign storytelling and partnerships: develop strategy for partnerships, launches, and consumer campaigns to secure coverage.
  • Crisis management and media training: lead crisis response and coach executives for national and market appearances.

Job Description

Responsibilities

  • Enhance the company’s storytelling to showcase why Macy’s is a leading brand and retail innovator.
  • Develop and execute short- and long-term strategies for key company initiatives such as new partnerships, collaborations, launches, expansions, consumer campaigns and event activations to generate positive media coverage.
  • Build and maintain strong, productive relationships with traditional and non-traditional media contacts, focusing on national and priority media markets across all regions.
  • Create and edit press materials, media advisories and messaging, manage new media content development, and pitch stories for ongoing placements.
  • Cultivate strong relationships with internal and external leadership, including company executives, brand and product leadership, civic partners, and non-profit organizations.
  • Provide media training for spokespeople, focusing on thought leadership for key company executives to represent Macy’s nationally and in their respective markets.
  • Manage complex, fast-moving, and unexpected communications challenges and media interactions effectively.
  • Collaborate with the External Communications Team to recap media results regularly (quarterly and by project).
  • Review internal and external communications materials to ensure alignment with the organization's overall mission and goals.
  • Oversee management of multimedia assets including media websites, media materials and photography.

Requirements

  • Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
  • 5+ years of experience in public relations, media relations, communications, or a related field.
  • Prior retail experience a plus.
  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
  • Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
  • Able to work a flexible schedule based on department and company needs, including regular travel to Herald Square offices.
  • Able to travel occasionally for local and national events and media opportunities.

Preferred

  • Established contacts with consumer and business media outlets are highly desirable.
  • Prior retail experience a plus.

Benefits

  • Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits.
  • Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
  • Prioritize your well-being with paid time off and eight paid holidays.
  • Grow your career with continuous learning and leadership development.
  • Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
13

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