Responsibilities

• Lead the strategic development of integrated marketing, promotional, and experiential programs aligned to client business objectives
• Translate client goals, cultural insights, and industry trends into clear program strategies and creative briefs
• Guide cross-disciplinary teams in concept development and program ideation
• Lead and facilitate brainstorm sessions and creative workshops
• Develop program frameworks, activation strategies, and execution roadmaps
• Ensure experiential programs are integrated across social, digital, PR, and influencer channels
• Apply audience insights and industry trends to strengthen strategic recommendations and innovation
• Serve as primary day-to-day client lead across assigned programs and accounts
• Build strong client relationships and act as a trusted advisor on experiential and brand engagement strategy
• Lead client communications including presentations, program updates, and strategic recommendations

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field
• 4+ years of experience in experiential marketing, brand activations, or integrated marketing
• Demonstrated experience managing complex experiential programs and client relationships
• Experience integrating experiential campaigns with digital, social, and PR strategies
• Strong strategic thinking and creative problem-solving abilities
• Proven ability to manage multiple projects, teams, and timelines simultaneously
• Strong leadership and mentorship skills
• Excellent communication, presentation, and client management abilities
• Working knowledge of public relations and integrated marketing programs
• Passion for culture, entertainment, sports, and brand experiences

Benefits

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance and wellness programing