Experiential Marketing Specialist

USA (Remote)

$4K/mo – $7K/moMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Ferguson’s experiential event programs by coordinating cross-functional teams, from planning through on-site execution.

  • Own end-to-end event logistics, calendars, run-of-show, and on-site setup.
  • Must-have: Proficiency in MS Office and experience with event platforms such as Cvent.
  • Standout: Strong vendor management and cross-functional collaboration across marketing and operations.

Job Description

Responsibilities

  • Develop an understanding of Ferguson’s experiential programs in order to effectively support program needs
  • Collaborate with internal teams, including Marketing Strategy, Brand Creative, Category Management and the Customer Groups to ensure proper alignment of event strategy with business objectives, messaging priorities and brand positioning
  • Draft creative briefs for support deliverables including print materials, promotional items, banners and signage, email assets, digital content and sales enablement
  • Develop relationships with external vendors ensuring high-quality delivery of required services
  • Maintain event calendars, project plans, run-of-show documents, and kick-off meeting materials keeping stakeholders aligned and informed
  • Create Cvent event websites to support registration requirements while ensuring consistent, on-brand presentation of events
  • Manage vendor sponsor engagement for assigned programs ensuring comprehensive, detailed communications to maximize sponsorship offerings for mutual benefit
  • Coordinate travel and accommodation needs for programs in partnership with our Corporate Travel, Meetings & Events department approved third-party support partners as needed
  • Manage event logistics for execution according to established run-of-show ensuring on-time and on-budget execution
  • Partner with field hosts and Regional Marketing Business Partners to activate programming in local markets
  • Provide on-site event management support as needed including set-up and tear-down coordination, registration, catering, audio-visual coordination, and session check-in
  • Assist in the creation of surveys and results tracking to measure participant sentiment
  • Measure, review and report outcome of initiatives using appropriate metrics
  • Create and maintain relevant intranet pages for comprehensive internal communications (Pipeline/SharePoint)
  • Assist in management of program budgets by tracking expenses, requesting POs, submitting invoices and ensuring adherence to strict program budgets
  • Promote and maintain corporate identity, brand and design standards, and the enterprise value proposition expanding brand recognition and awareness of Ferguson and value-add capabilities and services
  • Represent the company in a professional manner at all times ensuring best-in-class customer experience
  • Abide by all policies, rules, and regulations of the company including all applicable safety rules, regulations and procedures

Requirements

  • Demonstrated understanding of Ferguson’s trade industries served and customer types preferred
  • Proficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.
  • Bachelor’s degree in Marketing, Communications or business-related field preferred
  • 3+ years of relevant marketing experience highly preferred; or equivalent work experience considered
  • Capable of working on multiple events simultaneously without compromising on quality and on-time delivery
  • Experience managing program deliverables to budget
  • Proficiency in MS Office a must; Outlook, Excel, PowerPoint, Word, SharePoint, Teams, PowerBI etc.
  • Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and Canva

Preferred

  • Bachelor’s degree in Marketing, Communications or business-related field preferred
  • 3+ years of relevant marketing experience highly preferred; or equivalent work experience considered
  • Familiarity with, or excitement to learn and work in platforms such as Cvent, Airtable, and Canva
  • Strong oral and written communication skills and the ability to work both independently and within a cross-functional team environment

Benefits

  • At Ferguson, we care for each other. We value our well-being just as much as our hard work. We are committed to a holistic approach towards benefits plans and programs that support the mental, physical and financial well-being of our associates.
  • Our competitive offering not only includes benefits like health, dental, vision, paid time off, life insurance and a 401(k) with a company match, but our associates also enjoy additional meaningful and inclusive enhancements that are adaptable to their diverse situations and needs, including mental health coverage, gender affirming and family building benefits, paid parental leave, associate discounts, community involvement opportunities and more!
FERGUSON logo

FERGUSON

3.4 Glassdoor

Since 1953, Ferguson has been a leading source of quality supplies for a variety of industries. We are proud to provide world-class products and services to a customer base that is as vast and varied as our inventory. The professionals we serve help transform the world we live in, and we are their trusted partners with the scale, expertise and solutions to provide peace of mind. Ferguson is part of Ferguson Enterprises Inc., which has approximately 35,000 associates across 1,700 locations and serves customers in all 50 states, Canada, Puerto Rico, Mexico and the Caribbean.

Founded in 1953
Newport News, Virginia, USA
21K employees (1,429 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$142.7K
Traffic Source Mix
Search
53.1%
Direct
42.1%
Referral
3.8%
Social
0.3%
Paid
0.6%

Headcount Trend

Current headcount: ~20.6K

Marketing Team

Marketing Team Size
405 (2% of company)
Median Career Experience
18 years
Median Tenure
19 years
Marketing Roles Posted (Last 30 Days)
1