Experiential Marketing & Events Manager

San Francisco, CA (Hybrid)

$100K/yr – $130K/yrManager4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end event programs for Fieldwire, coordinating conferences, tradeshows, and webinars to support brand and pipeline goals.

  • Must-have: 4–7+ years in experiential marketing, tradeshows, or event management.
  • Standout: Proven ability to manage exhibit houses, booth logistics, and tradeshow execution.

Job Description

Responsibilities

  • Own end-to-end planning and execution of conferences, tradeshows, industry association events, customer events, and webinars
  • Manage all logistics including timelines, vendors, registration, staffing, travel, and onsite execution
  • Ensure programs are delivered on time, on budget, and aligned to brand and pipeline goals
  • Own relationships with key industry associations and event organizers; identify and execute sponsorships, activations, and opportunities to increase Fieldwire’s visibility
  • Manage all partnership deliverables, timelines, and ongoing engagement
  • Lead exhibit house and booth execution including design, fabrication, I&D, and onsite setup
  • Own shipping, inventory, storage, and tracking of all event and branded assets
  • Oversee logistics for swag, signage, and branded activations (including Fieldwire truck)
  • Own branded merchandise strategy including sourcing, ordering, inventory, and distribution
  • Manage Fieldwire’s online store, ensuring seamless ordering and fulfillment
  • Forecast demand and maintain brand consistency and cost efficiency
  • Partner with marketing to execute event-related social media and content strategy
  • Support pre-event promotion, live coverage, and post-event recaps
  • Capture and coordinate onsite content to maximize reach and engagement
  • Manage external vendors (exhibit houses, logistics, print, experiential) including contracts and performance
  • Build and optimize scalable processes for logistics, shipping, and asset tracking
  • Drive post-event reporting, asset recovery, and continuous improvement

Requirements

  • 4-7+ years of experience in experiential marketing, tradeshows, field marketing, or event management
  • Proven experience managing exhibit houses, booth logistics, and tradeshow execution
  • Experience managing relationships with industry associations, event organizers, or external partners
  • Experience supporting or executing event-related social media initiatives
  • Strong project management and organizational skills
  • Strong vendor and partner management experience
  • Ability to manage multiple concurrent projects and deadlines
  • Highly proactive, self-directed, and solutions-oriented
  • Comfortable operating in ambiguity and building structure where processes may not yet exist
  • Ability to take ownership and drive projects forward with minimal oversight
  • Willingness to travel (20–35%)

Preferred

  • Experience in B2B SaaS, construction technology, or related industries
  • Experience managing experiential activations or branded mobile assets
  • Experience managing merchandise programs or online stores
  • Experience working with exhibit houses and booth fabrication vendors

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