Executive Director – Search, Social and Media (Home Lending)

Columbus, OH (On-site)

$171K/yr – $260K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and drive a multi-faceted mortgage marketing program by leading a team of marketers, managing a multi-million dollar budget, and partnering with cross-functional teams to execute data-informed acquisition initiatives at scale.

  • Lead and develop a marketing team focused on mortgage market share
  • Collaborate across sales, product, analytics, and risk to engage the right customers
  • Leverage data and propensity models to shape key programs and campaigns

Job Description

Responsibilities

  • Lead a team of ten to fifteen marketers to drive improvements in mortgage market share
  • Manage a multi-million dollar budget associated with all programs and forecast expected spend each month
  • Lead and develop acquisition marketing strategies to identify the home lending needs of Chase customers using search, social and media channels
  • Partner with sales, product, digital, analytics, technology, execution and risk teams to help identify opportunities to engage the right customers at the right time, with the right message
  • Play a pivotal role to develop and implement key programs and marketing initiatives by working closely with our analytics teams to leverage data and propensity models
  • Successfully manage, and influence their own team, plus cross-functional resources, to execute initiatives on time, on budget and with quality
  • Monitor and report program trends and results along with recommendations for improvement
  • Review and optimize targeting methods, offers and messaging based on maximizing returns

Requirements

  • Strong digital marketing experience in a financial services firm or large corporate firm environment, with a record of launching and managing successful marketing campaigns.
  • Self-starter with ability to grasp concepts quickly and collaborate with business partners for information to shape a comprehensive and successful marketing strategy
  • Strong strategic planning and execution skills. Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Highly organized with exceptional ability to analyze data, draw conclusions and make data-based recommendations
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members. Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
  • Creativity and innovation with a focus on constant measured improvement
  • Excellent communication skills, both verbal and written, with ability to present to varied and large audiences, including executive updates
  • A leader that people want to follow, who is able to engage a team and develop high performers
  • Well-developed ability to attract, train, develop, motivate, and retain employees

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

Marketing Team

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