Own end-to-end omnichannel customer engagement and content delivery across brands, aligning with field execution and cross-functional partners.

• Lead therapeutically aligned omnichannel business partners to partner with brands in developing and activating brand customer engagement strategies.
• Define and lead the omnichannel engagement strategy, ensuring seamless, personalized customer experiences across digital and offline touchpoints
• Guide cross-functional planning to integrate brand objectives with omnichannel capabilities and field execution.
• Collaborate with insights, analytics, and field teams to define KPIs and continuously optimize customer journeys.
• Implement workflows, tools, and governance to optimize throughput, efficiency, and asset lifecycle management.
• Lead the development and deployment of advanced predictive analytics capabilities to optimize targeting, personalization, and journey orchestration.
• Oversee the design and operation of decision engines (e.g., next best action/content) powered by AI/ML and customer data platforms.
• Partner with data science and analytics teams to translate insights into actionable marketing strategies and automated decisioning.
• Build and manage a high-performing content factory to deliver high-volume, high-quality marketing assets at speed and scale.
• Oversee modular content development, enabling reuse, personalization, and dynamic assembly across channels.