Responsibilities

• Define Hearst's lifecycle marketing strategy
• Develop the lifecycle marketing strategy across newsletters and email marketing, creating a cohesive approach to customer engagement, personalization, retention, and long-term audience value.
• Partner with Audience Growth to transition successful acquisition initiatives into scalable lifecycle programs that strengthen customer relationships over time.
• Champion innovation, identifying new opportunities to improve customer engagement through AI, personalization, experimentation, and evolving consumer behaviors.
• Shape and evolve the newsletter portfolio
• Partner with Editorial leaders to identify new newsletter opportunities, develop business cases, and bring new products to market.
• Oversee the strategy and evolution of Hearst's newsletter portfolio, strengthening flagship experiences through audience insights, testing, lifecycle marketing, and personalization while continually evaluating where to invest, optimize, expand, or sunset.
• Establish a strategic roadmap for the newsletter portfolio, setting priorities for new launches, product evolution, experimentation, and long-term growth.
• Build scalable programs and best practices
• Develop lifecycle frameworks that can be used across brands while allowing flexibility for different audiences, editorial voices, and business objectives.

Requirements

• Significant experience leading lifecycle marketing, CRM, customer engagement, content marketing, or newsletter strategy within a consumer business.
• Deep understanding of how content builds customer relationships and how newsletters and email marketing support audience engagement and business growth.
• Experience developing lifecycle strategies at scale across onboarding, engagement, retention, personalization, and customer value.
• Demonstrated ability to identify new opportunities, build business cases, and bring new products or programs to market.
• Experience evaluating existing products and making thoughtful recommendations about where to invest, optimize, or sunset initiatives.
• Strong understanding of modern marketing technology and CRM ecosystems, with the ability to partner effectively with Product and Operations teams without needing to own technical implementation.
• Proven success building scalable programs, frameworks, and best practices across complex organizations.
• Strong commercial instincts and the ability to balance customer experience with business outcomes.
• Experience leading and developing high-performing teams and influencing senior stakeholders across multiple functions.
• This role is based in New York City and follows a hybrid schedule requiring in-office attendance four days per week.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
• The base salary range for this role is $168,000-$230,000. This role is also eligible for bonus and/or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.