Event & Experiential Marketing Lead

New York, USA (On-site)

$145K/yr – $180K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end event and experiential marketing for Tabs, turning live and virtual events into revenue through strategy, execution, and post-event pipeline.

  • Drive end-to-end event strategy and ROI analysis
  • Must-have: 7+ years in B2B field/event marketing
  • Standout: Ability to scale events into core GTM motions

Job Description

Responsibilities

  • Own the end-to-end strategy and execution of Tabs’ event and experiential program (owned events, field marketing, conferences, executive dinners, partner activations)
  • Design high-impact, differentiated experiences that stand out in a crowded market
  • Coordinate virtual events, webinars, and speaking opportunities for Tabs
  • Partner with BD and Growth to run ABM-driven field programs tied to priority accounts, verticals, and intent signals
  • Turn events into revenue by owning post-event conversion strategy such as BDR/AE follow-up, sequencing, and pipeline acceleration
  • Manage event budgets, vendors, logistics, and timelines with high attention to detail
  • Track and report on event ROI, influenced pipeline, and program performance
  • Build playbooks and systems so events scale as a core GTM motion, not one-off efforts

Requirements

  • Have 7+ years of experience in B2B field, event, or community marketing
  • Have moved beyond execution and can own strategy + outcomes, not just logistics
  • Are extremely organized, love project management, and sweat the details
  • Are excellent at partnering with Sales and driving crisp follow-up
  • Know how to measure programs and report results
  • Are resourceful, adaptable, and energized by building with a small team
  • Are comfortable operating in ambiguity and building from zero to one
  • Write clearly and communicate well

Benefits

  • Competitive compensation and equity
  • Unlimited PTO
  • Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
  • Lunch provided via Sharebite, plus dinner for any later office days.
  • Parental leave up to 12 weeks
  • Tax free commuter and parking benefits
  • Voluntary insurances (Life, Hospital, Critical Illness, Accident)
  • Employee Assistance Program (Rightway)
  • Free One Medical Membership
  • 401k
Tabs logo

Tabs

Tabs is an AI-native revenue platform for modern finance and accounting teams. We help businesses automate invoice-to-cash workflows like billing, receivables, payments, rev rec, and reporting.

Founded in 2023
New York, New York, USA
168 employees (14 in marketing)

Traffic Signals

Monthly Visitors
79.4K
Monthly Google Ads Budget
$214K
Traffic Source Mix
Search
23.3%
Direct
49.2%
Referral
20.6%
Social
3%
Paid
2%

Headcount Trend

Current headcount: ~168

Marketing Team

Marketing Team Size
10 (6% of company)

Funding

Total Funding
$92M
Last Raise
$55M
Series B, 6 months ago

Funding History

  • Sep 2025
    Series B • $55M
  • Oct 2024
    Series A • $25M
  • Apr 2024
    Seed • $7M

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