Entertainment Marketing Product Operations & Strategy Manager

Los Angeles, CA (On-site)

$89K/yr – $209K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Spotlight organic and promotional product play for film and TV partners, setting local market strategies, driving IP marketing and creator activations, and using data to optimize campaigns and product launches.

  • Growth Engine: Define and own organic campaigns and creator activations from plan to impact.
  • Product Ownership: Specify data and product requirements and drive features from concept to launch.
  • Cross-Functional Execution: Collaborate with Product, Partnerships, Data and Legal to lock in success metrics and drive adoption with entertainment partners.

Job Description

Responsibilities - Responsible for driving Spotlight's organic marketing strategy and promotional product strategy for entertainment (film & tv) partners worldwide, including defining new or local market strategies - Lead innovative IP/title marketing organic campaigns and creator activations, defining success metrics and driving campaign success from planning to execution - Define product and data requirements for promotional product features and drive features from development to launch - Use data to analyze and continually drive campaigns and product feature optimizations - Collaborate with Partnerships in Spotlight adoption with entertainment partners - Coordinate with multiple cross-functional teams such as Product, Partnerships, Data and Legal teams to drive our success Requirements - Bachelor and above. - 5 years or above working experience at a major company in the entertainment industry, digital marketing or internet content platform/technology industry. - Working experience in film & TV marketing, particularly social marketing, and digital tech products. - Strong data analysis, strategy, and logical thinking skills, able to understand complicated situations, define key problems and develop approaches and cross-functional operational workstreams to solve problems and achieve goals. - Good at cross-cultural understanding, communication, coordination and pushing initiatives forward and proactively, result-oriented. - Have empathy and understanding for publishers, creators, and users Nice_to_have - Overseas working experience is a plus. - MBA is a plus. Benefits - Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. - Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). - The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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