Responsibilities

• Stand up and own Notion's competitor hub as a trusted, always-current resource for sellers, CSMs, and leaders; translate insights into integrated competitive campaigns.
• Build and maintain best-in-class battle cards and competitive talk tracks for priority rivals, continuously refreshed with product, pricing, and positioning changes.
• Create accredited "ROI of Notion" reports, calculators, TCO comparisons, and re-purposable ROI statistics that quantify Notion's business impact for executives and buying committees.
• Establish a formal, ongoing Win/Loss program to surface patterns, improve messaging, and inform roadmap and pricing decisions.
• Develop clear AI value propositions and proof points tailored for B2B audiences and enterprise buying committees.
• Build Notion's change management story and enterprise maturity model to help customers navigate transformation.
• Design and run regular "Industry Trends" learning sessions for Sales to sharpen market and category fluency.
• From there, flex to the highest-leverage surfaces—whether revisiting segmentation strategy or pursuing deeper enterprise buyer insights.
• Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
• Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.

Requirements

• 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
• Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
• Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive-level business cases.
• Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
• Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
• Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
• You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Preferred

• Experience in work management, collaboration, knowledge management, or adjacent categories.
• Familiarity with building ROI/TCO models and conducting executive value assessments.
• Hands-on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.