Enrollment and Marketing Manager

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive enrollment growth as Enrollment and Marketing Manager at NYSD, owning multichannel campaigns, student outreach, and data-driven optimization to convert inquiries into applications.

  • Own multi-channel marketing campaigns and student outreach to move inquiries toward applications.
  • Must-have: 3+ years in marketing or college admissions with HubSpot and Google Analytics.
  • Standout: End-to-end ownership of strategy for a renowned NYC design school.

Job Description

Responsibilities

  • Marketing & Recruitment: Create and run email campaigns (on social media, Google, etc.) to help us hit our goals for new students.
  • Social Media Content: Create engaging posts, photos, and short videos for our social media channels to show what life is like at NYSD.
  • Student Outreach: Manage the follow up with interested students to help them move from "just asking questions" to successfully applying.
  • Checking Results: Look at our data and student numbers to see what is working and give regular updates to our leadership team.
  • Organizing Events: Plan and run events like Open Houses, online info sessions, and portfolio reviews.
  • Teamwork: Work with our creative team to make sure all our brochures, emails, and ads look high-quality and match the NYSD style.

Requirements

  • Experience: 3 years of work in marketing or college admissions.
  • Tools: You should be comfortable using marketing software (HubSpot) and Google Analytics, graphic design tools (Canva, Figma, Capcut), social media management tools (Hootsuite) and AI content planning tools (copy.ai or Jasper)
  • Skills: You are good at managing projects, confident speaking in front of groups, and always looking for new ways to improve your work.
  • Education: A bachelor’s degree in marketing, business, or a similar field.

Benefits

  • Creative Environment: Work at a world-famous design school in the heart of NYC.
  • Growth Potential: Opportunities to take ownership of your strategy and grow professionally as the school expands.
  • Competitive Base Salary.
  • Performance-Based Incentives: We believe in rewarding impact. You will be eligible for a bonus tied to hitting enrollment targets and marketing milestones.
New York School of Design logo

New York School of Design

New York School of Design is a fashion-focused design school. Located in the New York City's Garment District, NYSD provides an inspiring training ground that fosters the development of our students' interests and career goals in fashion design. Since its founding in 2005, NYSD has maintained its position as the hub for intensive, hands-on training, and offers accelerated programs in fashion design to students of diverse backgrounds and nationalities.

Founded in 2005
New York, New York, USA
21 employees (5 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
31.7%
Direct
47.1%
Referral
5.8%
Social
14%
Paid
1.4%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)