Responsibilities

• Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Youth and Family Banking customer segments
• Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
• Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
• Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment-specific needs
• Develop test and learn agenda by working across the cross-functional team
• Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Youth and Family Banking customer segments
• Partner with Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
• Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

Requirements

• 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
• 4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
• Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
• Financial services industry experience
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Strong analytical, problem solving and planning skills
• Can manage multiple projects simultaneously within tight deadlines
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills and proficiency in Microsoft PowerPoint and Excel

Preferred

• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a creative thinker
• Is focused on how marketing drives quantifiable business results and customer focused
• Is vigorous in their management of details and financials and eager to roll up sleeves to set strategic direction
• Loves testing, learning, and taking calculated risks and likes to build from ground up
• Is able to focus on the big picture, considering impacts outside their given initiatives
• Has expertise across all communication channels, including web, mobile, email, and paid/display media