Engagement Marketing Manager - Activation & Habituation

California, MO (Remote)

$108K/yr – $203K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end growth experimentation at fintech scale, linking activation, retention, and AI-driven engagement to product outcomes.

  • Experiment program: run high-velocity tests across onboarding, activation, retention, and churn prevention to drive measurable business impact.
  • Cross-functional partnership: work as a peer to Product, Engineering, ML, and Design, shaping product roadmap through experimentation learnings.
  • Self-serve analytics: size opportunities, diagnose funnel friction, and iterate with SQL-powered insights to push AI-driven decisioning and automation.

Job Description

Own end-to-end growth experimentation at fintech scale, linking activation, retention, and AI-driven engagement to product outcomes.

  • Experiment program: run high-velocity tests across onboarding, activation, retention, and churn prevention to drive measurable business impact.
  • Cross-functional partnership: work as a peer to Product, Engineering, ML, and Design, shaping product roadmap through experimentation learnings.
  • Self-serve analytics: size opportunities, diagnose funnel friction, and iterate with SQL-powered insights to push AI-driven decisioning and automation.
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Block

3.9 Glassdoor

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.

Founded in 2009
Oakland, California, USA
13K employees (950 in marketing)
71% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
633.3K
Traffic Source Mix
Search
18.9%
Direct
50.4%
Referral
28.9%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~13K

Marketing Team

Marketing Team Size
515 (4% of company)
Median Career Experience
15 years
Median Tenure
2.2 years

Funding

Total Funding
$4.8B
Last Raise
$2.2B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $2.2B
  • May 2024
    Post IPO Debt • $2B
  • Jan 2023
    Post IPO Equity

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