Enablement Content Specialist

Austin, TX (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and refine sales enablement content and collateral, build a centralized library, and translate complex concepts into buyer-focused narratives that accelerate deals.

  • Own competitive materials and battlecards
  • Collaborate with Sales to tailor messaging
  • Build training content for onboarding and launches

Job Description

Responsibilities

  • This role reports to the Product Marketing Manager.
  • Content Creation and Storytelling
  • Develop sales and marketing content, including customer case studies, one-pagers, solution briefs, sales decks, and campaign assets.
  • Turn technical concepts into clear, structured narratives tailored to target personas and buying stages.
  • Create content that supports pipeline generation and deal progression by addressing customer needs, objections, and use cases.
  • Develop training and education content for new team member onboarding, product launches, and other internal learning initiatives.
  • Edit and proofread all content for clarity, accuracy, and brand alignment before it ships.
  • Product Marketing Support
  • Own competitive positioning materials and battlecards, working from Product Marketing's research and messaging direction.
  • Help develop and refine buyer persona and use-case documentation that both Sales and Product Marketing draw on.

Requirements

  • 3 to 5 years of experience in content, copywriting, sales enablement, or product marketing, ideally in B2B or govtech.
  • Proficient in PowerPoint, able to build clean, on-brand decks without heavy design support.
  • Experience with Webflow, comfortable making updates and building pages within an existing design system.
  • Experience in Adobe Creative Suite or Canva to create content and enablement assets.

Preferred

  • Curiosity and hands-on experience (or strong interest) in using AI tools to build lightweight agents or workflows that support content production, research, or enablement tasks. This isn't a technical engineering role, but a nice-to-have edge for someone who likes finding ways to work smarter.
  • Familiarity with government, public sector, or other complex B2B buying environments is a plus, but not required.

Benefits

  • Medical, dental, and vision insurance plans, with significant employer contributions for employees AND dependents
  • Company-sponsored life, short-term, and long-term disability insurance
  • 11 Paid holidays
  • Flexible time off
  • 401k plan with 4% employer match
  • Monthly stipends for home office expenses
  • Monthly wellness stipends
SimpliGov logo

SimpliGov

3.2 Glassdoor

We’re SimpliGov — the government forms and workflow automation platform that helps agencies ditch the paper and move faster with automated workflows. Our platform makes it easy to automate processes, save time, cut costs, and fix the paper mess. We help agencies deliver a better experience for both constituents and staff, cut approval delays, and always know where things stand—all while reducing risk and building confidence. With one platform for all government workflows—fill, pay, route, automate, sign, and populate—we combine modern tech with a human touch: no-code, no silos, no bloat, and fast support from people who understand government. We’re built to reduce risk and deliver real results: compliant, secure, scalable, and proven across more than one hundred government agencies.

Founded in 2018
Sacramento, California, USA
69 employees (3 in marketing)
53% recommend to a friend

Traffic Signals

Monthly Visitors
321.1K
Monthly Google Ads Budget
$587
Traffic Source Mix
Search
5.7%
Direct
68.8%
Referral
23.5%
Social
0.5%
Paid
1.5%

Headcount Trend

Current headcount: ~69

Marketing Team

Marketing Team Size
3 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 1 years ago

Funding History

  • Jan 2025
    Private Equity

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