GF-ecom

Email & WhatsApp Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on driving revenue through email and WhatsApp campaigns for a fashion ecommerce dropshipper. You’ll design segmented campaigns, test messaging, and optimize performance using metrics. A self-starting, data-driven marketer with Klaviyo and WhatsApp experience is needed.

Job Description

Responsibilities

  • Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers
  • Manage WhatsApp marketing flows using Klaviyo (if you've experience with another tool we can try that), promotional sequences, and customer re-engagement campaigns
  • Monitor & report critical metrics to optimize performance continuously
  • A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions
  • Collaborate with the team on seasonal changes and special promotions
  • Identify trends & opportunities in customer behavior to inform strategy

Requirements

  • 2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail
  • Proven WhatsApp marketing experience – campaigns, flow setup, customer engagement sequences
  • Deep familiarity with Klayvio
  • Data-driven mindset – you live by metrics and use them to make your own decisions
  • Self-starter mentality – ability to work independently, solve problems, and take ownership

Preferred

  • Experience with other email platforms (Substack, ConvertKit)
  • Basic understanding of SMS marketing or push notifications
  • Experience scaling campaigns across seasonal peaks
  • Portfolio or case studies showing campaign performance

Benefits

  • Competitive salary (commensurate with experience)
  • Full remote flexibility
  • Access to all marketing tools & data you need
  • Direct feedback on your performance & impact
  • Clear onboarding with SOPs, templates, and training
  • Opportunity to grow as we scale into a manager position with the responsibility to manage multiple e-mail marketing/Whatsapp marketing experts.
  • A lovely Filipino team (our first team meet-up will take place in 1 week)