Responsibilities

• Email Marketing: Build, schedule, and QA email campaigns in Klaviyo, MailChimp and ActiveCampaign
• Email Marketing: Set up automated email flows, including welcome sequences, abandoned cart flows, nurture campaigns, and promotional series
• Email Marketing: Segment email lists based on audience behavior, customer data, campaign goals, and client needs
• Email Marketing: Assist with email performance reporting, including open rates, click rates, conversions, revenue, and list growth
• Email Marketing: Ensure emails are mobile-friendly, properly linked, on-brand, and error-free before deployment
• Email Marketing: Support ongoing list hygiene, tagging, suppression lists, and compliance best practices
• Website Development: Build, update, and maintain websites and landing pages in WordPress and Shopify
• Website Development: Make copy, image, layout, product, and content updates across client websites
• Website Development: Troubleshoot website issues and coordinate when advanced support is needed
• Website Development: Create and update landing pages for campaigns, promotions, lead generation, and ecommerce initiatives
• Website Development: Ensure websites are optimized for user experience, mobile responsiveness, and conversion goals
• Website Development: Support SEO basics, including metadata updates, internal linking, page structure, and content formatting
• Website Development: Basic HTML/CSS knowledge or the ability to troubleshoot simple formatting issues preferred
• Ecommerce & Shopify: Manage Shopify product updates, collections, promotions, discount codes, and homepage merchandising
• Ecommerce & Shopify: Support ecommerce email integrations and customer journey touchpoints
• Ecommerce & Shopify: Assist with campaign setup for product launches, seasonal promotions, and sales events