Email Strategy Lead - Pre & Post Charge-Off Digital Collections at U.S. Bank | Overland Park, KS | $120K/yr – $141K/yr

U.S. Bank

Email Strategy Lead - Pre & Post Charge-Off Digital Collections

Overland Park, KS (On-site)

$120K/yr – $141K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end email program orchestration for delinquency lifecycle, turning dynamic templates, data-driven rules, and multi-channel engagement into timely communications that improve payment outcomes and risk controls.

Own proactive email engagement strategy across delinquency and charge-off stages, including cadence, targeting, sequencing, and channel integration.
Define and optimize customer journeys by segment and test-and-learn to lift engagement and outcomes.
Collaborate with technology teams to deploy, validate, and iterate dynamic templates, eligibility logic, and reporting dashboards.

Job Description

Own the proactive email engagement strategy across delinquency and charge off stages, including content, cadence, targeting, sequencing, and channel integration as applicable.
Define customer journeys by segment, including tone and offer structure, and drive test and learn to improve outcomes.
Manage end to end execution of manual email campaigns, from account selection through deployment, evaluation, and optimization.
Own the dynamic email template ecosystem, ensuring templates, variables, and eligibility logic work together correctly across products and stages.
Maintain and validate the configuration tables that drive dynamic email processing and eligibility, including toggles and criteria tables used to enable processing and determine which templates are applied.
Manage dynamic template mappings and variable population logic, including nested variable structures.
Partner with technology teams to deliver and validate dynamic templates through environments, including IT and UAT, and provide formal business signoff for promotion.
Analyze campaign performance, interpret customer behavior insights, and recommend changes to improve funnel outcomes and digital engagement.
Develop standardized reporting and KPIs for email execution and outcomes, supporting control reporting and audit readiness.
Prepare executive summaries and updates for leadership, including clear articulation of in flight initiatives and outcome impacts.

U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

81K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval