Email Strategy Lead - Pre & Post Charge-Off Digital Collections

Overland Park, KS (On-site)

$120K/yr – $141K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize proactive email engagement across delinquency and charge off stages, driving end-to-end campaigns, dynamic templates, testing, and cross-functional collaboration to improve engagement and payment outcomes.

  • Own content testing roadmap for dynamic templates
  • Lead cross-functional orchestration and Next Best Action
  • Develop standardized reporting and KPIs

Job Description

Responsibilities

  • Own the proactive email engagement strategy across delinquency and charge off stages, including content, cadence, targeting, sequencing, and channel integration as applicable.
  • Define customer journeys by segment, including tone and offer structure, and drive test and learn to improve outcomes.
  • Manage end to end execution of manual email campaigns, from account selection through deployment, evaluation, and optimization.
  • Own the dynamic email template ecosystem, ensuring templates, variables, and eligibility logic work together correctly across products and stages.
  • Maintain and validate the configuration tables that drive dynamic email processing and eligibility, including toggles and criteria tables used to enable processing and determine which templates are applied.
  • Manage dynamic template mappings and variable population logic, including nested variable structures.
  • Partner with technology teams to deliver and validate dynamic templates through environments, including IT and UAT, and provide formal business signoff for promotion.
  • Analyze campaign performance, interpret customer behavior insights, and recommend changes to improve funnel outcomes and digital engagement.
  • Develop standardized reporting and KPIs for email execution and outcomes, supporting control reporting and audit readiness.
  • Prepare executive summaries and updates for leadership, including clear articulation of in flight initiatives and outcome impacts.

Requirements

  • 10 or more years of applicable experience.
  • Applicable professional certifications.
  • Bachelor's degree, or equivalent work experience.

Preferred

  • Experience with database backed rules and criteria management for automated communications (for example, maintaining eligibility tables, variable value tables, trigger timing tables).
  • Experience designing and executing structured experimentation plans for messaging and content variants.
  • Experience partnering with Agile technology teams and external vendors to deliver customer communications capabilities end to end.
  • Experience in the financial services industry, Default Management specifically.
  • Digital Customer Journey experience.
  • Understanding of applicable laws, regulations, financial services, and regulatory trends that impact default management.
  • Strong presentation, relationship building and negotiation skills.
  • Excellent verbal and written communication skills.
  • CSS and HTML experience.
  • SAS and/or SQL experience.

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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U.S. Bank

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
81K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.8K

Marketing Team

Marketing Team Size
1,168 (1% of company)
Median Career Experience
21 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

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