Responsibilities

• This is the role: you will own HammerHead's entire Klaviyo program — campaigns, flows, SMS, lead generation, segmentation, and list health.
• This is not a freelance engagement with multiple clients. We expect your complete, full-time dedication exclusively to HammerHead. You will be a core team member — not a vendor.
• 15+ email campaigns per month aligned with promotions, product launches, and brand initiatives
• Full SMS program via Klaviyo SMS — campaigns, automations, and list growth
• All Klaviyo flows — build, optimize, and maintain the full automation library
• Alia popup optimization — our primary lead capture tool; manage offers, A/B tests, and Klaviyo integration
• Free Water Report lead gen funnel — our main owned lead magnet
• Warranty registration flow — a key owned lead gen channel
• Segmentation, list health, and deliverability management
• Monthly giveaway campaign execution

Requirements

• 3+ years owning Klaviyo at a Shopify/DTC brand — not agency-side, not assisting someone else's program
• Klaviyo certified (preferred)
• Strong copywriter — you write your own email copy. We don't have a dedicated writer right now.
• Fluent written and spoken English required
• Based in the US or Canada
• Self-directed and autonomous — you don't need someone telling you what to send next week

Preferred

• Klaviyo certified (preferred)
• Self-directed and autonomous — you don’t need someone telling you what to send next week