Responsibilities

• Develop and implement integrated email and SMS marketing strategies tailored to various stakeholder groups, including donors, families, applicants, and schools
• Create compelling, on-brand copy for emails and SMS messages, including subject lines, calls-to-action, and personalized content that encourages engagement and actions such as donations, applications, or event participation
• Manage audience segmentation within ActiveCampaign, maintaining clean lists, building new segments, and ensuring compliance with data privacy regulations
• Design, build, test, and deploy email and SMS campaigns, including automations such as welcome series, donation acknowledgments, impact updates, and urgent appeals
• Collaborate with web development teams to ensure contact forms are integrated with ActiveCampaign for lead capture and conversion
• Develop and optimize subscriber funnels to maximize engagement and conversion rates
• Lead SMS strategy by managing opt-ins, consent, and opt-out processes, and executing high-impact SMS broadcasts and MMS campaigns
• Implement use cases such as real-time impact updates, event reminders, text-to-give campaigns, and two-way communication for support and engagement
• Monitor campaign performance metrics, analyze insights, and provide regular reports with recommendations for improvement to leadership
• Ensure all messaging complies with nonprofit standards, platform policies, and legal regulations

Requirements

• 4-6 years of hands-on experience in email marketing, with proven success managing strategies and campaigns, preferably in nonprofit, education, advocacy, or fundraising sectors
• Proficiency in ActiveCampaign or similar ESP platforms such as MailChimp or Klaviyo
• Familiarity with SMS marketing principles, compliance regulations (TCPA, 10DLC, opt-in/opt-out), and best practices for permission-based texting
• Strong copywriting skills with the ability to craft persuasive, emotionally resonant, and concise content for both email and SMS formats
• Experience with list management, segmentation, automation, A/B testing, analytics, and basic HTML/CSS for email customization
• Knowledge of integrating email and SMS strategies into a unified multi-channel approach, including cross-channel automations and triggered follow-ups
• Understanding of nonprofit fundraising tactics such as year-end appeals, recurring giving, and text-to-give campaigns
• Experience working with CRMs like Salesforce or Bloomerang and their integration with email platforms
• Basic graphic design skills for creating visuals using Canva, Adobe, or similar tools
• Familiarity with tracking ROI through Google Analytics or similar tools to measure campaign effectiveness

Preferred

• Knowledge of education policy and current trends in the K-12 space (preferred but not required)

Benefits

• Competitive annual salary of $60,000 - $70,000, commensurate with experience
• Eligibility for annual performance bonuses
• Comprehensive benefits package including medical, dental, and vision insurance with employer contributions
• Paid time off and holidays
• Opportunities for professional development and training
• Collaborative and mission-driven work environment
• Flexible work arrangements as applicable