Responsibilities

• Develop and execute integrated email and SMS marketing strategies across stakeholder audiences (donors, families, scholarship applicants, schools) and donor/funder lifecycles (acquisition, cultivation, retention, major gifts, recurring support)
• Write compelling, on-brand copy for emails and SMS messages, including strong subject lines, short-form text content, calls-to-action, and personalized messaging that inspires action (donations, applications, event RSVPs, shares)
• Manage audience segmentation in ActiveCampaign. Build and maintain clean lists, segment by criteria (e.g., giving history, geography, engagement level, application status), ensure list hygiene, grow subscribers ethically, and comply with CAN-SPAM, TCPA, GDPR, A2P 10DLC, and other regulations
• Design, build, test, and deploy campaigns using ActiveCampaign. Create responsive templates, set up automations/workflows (welcome series, donation thank-yous, impact updates, year-end appeals, urgent fundraising pushes), implement A/B testing, personalization, dynamic content, and multi-channel sequences (email + SMS triggers)
• Collaborate with web development team to ensure all contact forms are properly integrated with ActiveCampaign for lead conversion
• Develop appropriate subscriber marketing funnels
• Lead SMS strategy specifically: Obtain and validate opt-ins (double opt-in where possible), manage consent and opt-outs (automated STOP handling).
• Send high-engagement SMS broadcasts and MMS (with images for added impact).
• Develop use cases such as urgent fundraising appeals, event reminders, coordination, real-time impact updates, text-to-give campaigns, and two-way conversations (e.g., keyword responses for donor questions or application support).
• Set quiet hours, monitor deliverability, and track high open rates (typically 98–99%) to drive timely action without overwhelming supporters.

Requirements

• 4-6 years of hands on experience in email marketing , with demonstrated success managing strategies and campaigns (preferably in nonprofit, education, advocacy, political/ issue-based or fundraising organizations)
• Proficiency in ActiveCampaign (or similar ESP like MailChimp, Klaviyo) for email automation, segmentation, workflows, and reporting
• Familiarity with SMS marketing principles, compliance (TCPA, 10DLC, opt-in/opt-out), and best practices for high-engagement, permission-based texting
• Strong copywriting skills. Ability to create persuasive, emotionally resonant, concise content tailored to segmented audiences through email and ultra-short SMS formats
• Experience with list management, A/B testing, automation, analytics, and basic HTML/CSS for email customization
• Prior experience integrating email and SMS in a unified strategy (e.g., cross-channel automations, triggered SMS follow-ups to email opens)
• Knowledge of nonprofit fundraising tactics (year-end appeals, peer-to-peer, text-to-give, recurring giving)
• Familiarity with CRMs (Salesforce, Bloomerang) and integrations with ActiveCampaign
• Basic graphic design skills (Canva, Adobe) for email/SMS visuals (MMS images)
• Understanding of Google Analytics, tracking, or ROI attribution for multi-channel campaigns

Preferred

• Knowledge of education policy and current events in K-12 space (preferred, but not required)
• Experience working in a national or multi-state organization (preferred, but not required)
• Comfort in a startup-like environment and embrac(es) ambiguity.

Benefits

• Medical Insurance (with generous employer contribution)
• Dental Insurance (with generous employer contribution)
• Vision Insurance
• Voluntary Life Insurance
• HSA, FSA, Limited FSA, and Dependent Care FSA pre-tax spending accounts
• Employee Assistance Program (EAP)
• Free, Employer-paid Short-term, Long-term, and AD&D insurance.
• 401(k) with 6% employer match with immediate vesting
• Monthly cellphone stipend
• Scholarships for employee’s whose children are actively enrolled in a K-12 private school ($3,500/child, up to $10,500/year).