Responsibilities

• Audit, optimize, and evolve the existing email marketing programs, including core lifecycle flows.
• Help design, deploy, and scale an SMS program from the ground up, implementing industry best practices.
• Improve and streamline email design systems to ensure consistency, performance, and brand alignment, optimizing creative.
• Plan and execute email + SMS campaigns across brands, managing the full process from calendar planning through build, QA, segmentation, and send.
• Build and optimize lifecycle automations such as welcome, abandoned cart, post-purchase, winback, VIP, and more.
• Develop audience segmentation and personalization strategies based on customer behavior, purchase history, and brand voice.
• Run A/B and multivariate tests, reporting on key performance metrics including revenue, conversion, engagement, churn, and unsubscribes.
• Maintain strong deliverability and compliance standards, including opt-in/opt-out management, list hygiene, and adherence to regulations such as TCPA and relevant state privacy laws (e.g., California).
• Partner with in-house Tech and Legal/Compliance teams to ensure all messaging programs meet regulatory requirements.
• Collaborate cross-functionally with Creative, Ecommerce, and Analytics teams to continuously improve performance and customer experience.

Requirements

• 3+ years of hands-on experience in email and SMS marketing.
• Proven experience managing campaigns and automations in an ESP/SMS platform (e.g. Klaviyo, Active Campaign, Attentive, Postscript etc.).
• Strong understanding of lifecycle marketing, segmentation, testing, and performance reporting.
• Excellent project management skills and ability to manage multiple brands with distinct voices and priorities.
• Knowledge of deliverability, compliance, and customer-first messaging best practices.
• Experience collaborating on customer journey optimization across onsite, email, and SMS channels, with a strong understanding of how logged-in user experiences impact retention and lifecycle performance.