Responsibilities

• Understand lifecycle marketing best practices, strategies, and processes
• Learn how to execute email & SMS campaigns within multiple different lifecycle platforms
• Create email & SMS campaign calendars for a variety of clients
• Write custom email & SMS copy to speak to different groups of contacts
• Segment campaign audiences based on past customer behavior and demographic data
• Build out targeted customer journeys based on previous site activity and purchase data
• Analyze email & SMS performance and report on findings while providing strategic recommendations for the future
• Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
• Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc.
• Participate in end of semester project to demonstrate learnings in a client deliverable format

Requirements

• Strong interest in a career that blends creativity and analytics
• Excellent oral and written communication skills
• Outstanding editing and proofreading skills
• Ability to prioritize and balance multiple tasks
• Must be detail oriented
• Must have a passion for storytelling
• Must be enrolled in a course at a college or university and receiving credit for their participation in this internship program

Preferred

Benefits

• Monthly & quarterly team bonding activities
• Fun, savvy, and hard-working team(s)
• Full-remote flexibility