Responsibilities

• The Email Pack Leader oversees a team of Email Marketers in the planning, delegation and execution of email campaigns. They will provide guidance on content development, segmentation strategies, and campaign timing.
• They will lead, mentor and train their team in an online/remote environment, collaborating with other leaders and departments within the Rescue to execute email campaigns that align with our brand tone, goals and messaging.
• Key Results Area #1 - Campaign Strategy and Execution: Oversee and delegate the planning and execution of email campaigns, ensuring alignment with the rescue's mission, goals, and audience needs.
• Key Results Area #1 - Campaign Strategy and Execution: Develop and implement targeted messaging strategies based on audience segmentation to increase engagement and conversions (adoptions, donations, volunteering).
• Key Results Area #1 - Campaign Strategy and Execution: Ensure timely delivery of campaigns around key events, fundraising drives, and adoption promotions, while maintaining a consistent communication calendar.
• Key Results Area #2 - Performance Analysis and Optimization: Regularly monitor and analyze key metrics (open rates, click-through rates, conversions) to assess the performance of email and text campaigns.
• Key Results Area #2 - Performance Analysis and Optimization: Identify trends and areas for improvement, refining messaging, content, and delivery strategies based on data-driven insights.
• Key Results Area #2 - Performance Analysis and Optimization: A/B tests different messaging, formats, and sending times to continuously improve engagement and effectiveness.
• Key Results Area #3 - Team Leadership and Collaboration: Lead and mentor the Email Marketers, ensuring they are well-supported, trained, and aligned with the rescue's communication strategy and brand tone.

Requirements

• Leadership experience in a remote environment
• Email marketing experience
• Strong written communication
• Ability to pull information from several sources and departments and create a cohesive project assignment
• Willing to improve processes and create standardization

Preferred