Responsibilities

• Defines and owns the marketing email and CRM strategies aligned to organizational goals, focusing on customer lifecycle (welcome, onboarding, nurture, cross-sell/up-sell, renewal/retention, re-engagement, and win-back)
• Manages daily activities of the email, mobile, and other digital marketing channels, including personalized scalable content and campaign calendars, email deployment, testing, analytics, and reporting
• Builds and manages automated email and SMS journeys that support engagement and conversion goals with clear entry/exit criteria, suppression rules, audience eligibility, and tracking and measurement
• Develops and executes personalized email and mobile strategies that leverage data, segmentation, and behavioral insights to drive engagement and conversion
• Works with multiple internal teams and vendors to orchestrate cross-channel journeys that drive cohesive experiences and strategic initiatives
• Uses measurement and analytics to continually test and optimize the email program, including list growth, open rate, conversions, inbox placement, complaint/bounce rates, and subscriber lifetime value
• Works with data teams to update, clean, and maintain marketing email databases and proactively remediates list-hygiene issues
• Participates in departmental and organizational discussions and meetings to determine email growth and direction; builds and socializes dashboards and readouts that quantify performance against goals and surface insights by segment, journey, and campaign
• Serves as primary contact with email service provider.
• Performs other duties as assigned by management.

Requirements

• Bachelor’s degree in related field (Marketing, Advertising, or Communications preferred)
• 5+ years of direct executional email/CRM experience with a major ESP (i.e. HubSpot, Constant Contact, or Mailchimp)
• Strong analytical skills, understanding of testing practices, proficiency leveraging channel dashboards, and ability to draw conclusions and take action
• Prior database management experience and fluency in segmentation, dynamic content, and lifecycle automation to improve performance
• Working knowledge of email deliverability (authentication, sender reputation, inbox placement) and data privacy compliance (CANSPAM, GDPR, CCPA/CPRA, CASL)
• Strong project management, attention to detail, and time-management skills
• Ability to engage with others and demonstrate passion for providing an exemplary customer experience
• Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
• Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support
• Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies
• Ability to provide seamless, trustworthy, attentive and resourceful (S.T.A.R.) customer service
• Excellent communication skills – both written and verbal

Preferred

Benefits

• We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more.