Responsibilities

• Develop and execute email & SMS marketing strategies across multiple ecommerce client accounts
• Build, optimize, and manage Klaviyo flows (welcome, abandoned cart, post-purchase, win-back, browse abandonment, sunset, and more)
• Plan and execute campaign calendars aligned with client goals, promotions, and seasonal moments
• Own segmentation strategy, building smart, behavior-based segments that drive relevance and revenue
• Analyze campaign and flow performance, pull insights, and present actionable recommendations to clients
• Manage A/B testing programs to continuously improve open rates, click rates, and conversion
• Collaborate with designers to brief and review email creative that's on-brand and conversion-focused
• Monitor deliverability health, list hygiene, and sender reputation
• Contribute to client strategy calls and reporting with a data-informed, ownership mindset

Requirements

• 2+ years of hands-on email marketing experience, ideally in an agency or multi-brand environment
• Strong Klaviyo proficiency: flows, segments, campaigns, reporting, and deliverability
• Deep understanding of ecommerce/DTC customer lifecycle and retention marketing
• Experience with SMS marketing strategy and execution (Klaviyo SMS, Postscript, or Attentive)
• Analytical mindset, comfortable pulling data, interpreting metrics, and turning numbers into strategy
• Strong copywriting instincts. You know what makes someone open, click, and buy
• Familiarity with Shopify and ecommerce platforms
• Excellent communication and client-facing skills
• Self-starter who thrives in a fast-paced, small-team environment

Preferred

• Klaviyo certification(s)
• Experience with ecommerce brands doing $1M to $50M+ in annual revenue
• Background in conversion rate optimization or customer retention analytics
• Familiarity with tools like Google Analytics, Triple Whale, or Northbeam
• Previous agency experience managing multiple accounts simultaneously

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and paid holidays
• Remote-friendly work environment