Responsibilities

• Email Campaign Management: Plan, coordinate, and execute monthly regular email campaigns for both internal and external audiences, ensuring on-time delivery, clear messaging, and alignment with brand guidelines.
• Manage ad hoc email requests, including campaigns for training sessions, drip campaigns, events, and other one-time initiatives.
• HubSpot Platform Maintenance and Optimization: Conduct quarterly HubSpot audits and clean-ups, including maintaining and organizing lists, forms, workflows, media files, and related assets.
• Implement updates and adjustments to ensure database cleanliness and platform efficiency.
• Work with the Marketing Automation Specialist to implement new HubSpot features that become available.
• Content and Asset Creation: Develop and create emails, forms, CTAs, and workflows in HubSpot, addressing specific requests from the Marketing Automation Specialist and other collaborators.
• Employ creative and strategic skills to write engaging email copy and design templates that resonate with the target audience.
• Personalization and Testing: Utilize HubSpot’s personalization tools to tailor email messaging to segmented audiences for optimal engagement.
• Conduct A/B testing to measure effectiveness of subject lines, design, content layout, and CTAs to drive continuous improvement.
• Analysis and Reporting: Monitor email performance metrics, identify trends, and provide actionable insights to refine campaign strategies.