Responsibilities

• Plan, create, and execute email marketing campaigns
• Build automated email flows (welcome series, abandoned cart, follow-ups, nurturing, re-engagement, etc.)
• Segment email lists based on user behavior, interests, and lifecycle stage
• Manage CRM integrations and email platform setup
• Optimize subject lines, content, and CTAs to improve open rates and conversions
• Monitor campaign performance and prepare weekly/monthly reports
• Maintain email list hygiene and ensure compliance (CAN-SPAM, GDPR, etc.)
• Conduct A/B testing to improve campaign results

Requirements

• Proven experience in email marketing (4+ years preferred)
• Experience with platforms such as:
• GoHighLevel (GHL)
• Mailchimp
• ActiveCampaign
• Klaviyo or similar tools
• Strong understanding of:
• Email automation workflows
• Lead nurturing funnels

Preferred

• Experience in performance-driven industries
• Experience managing large customer databases
• Strong copywriting skills
• Experience with UTM tracking and GA4 integration
• Experience in referral and retention campaigns