Responsibilities

• Execute cold B2B SaaS email campaigns using Salesforce and supporting outbound tools to generate Marketing Qualified Leads
• Build and manage multi-step email sequences, including automated follow-ups
• Work with large prospect datasets to ensure accurate segmentation and ideal customer profile alignment
• Execute cold B2B SaaS email campaigns to generate Marketing Qualified Leads
• Set up and maintain SPF, DKIM, and DMARC configurations across domains hosted on GoDaddy and Hostinger
• Manage multiple sender inboxes to maintain strong inbox placement and sender reputation
• Monitor domain health and deliverability metrics to proactively address issues
• Write concise, high-response, personalized email copy tailored to different target audiences
• Run A/B tests on subject lines, messaging, and sequencing to continuously improve campaign results
• Track and report on campaign performance metrics including open rates, reply rates, and conversions

Requirements

• 3 to 4 years of experience in demand generation, email marketing, or B2B SaaS marketing
• Hands on experience with email automation and outbound marketing tools
• Strong understanding of email deliverability best practices and domain management
• Ability to manage and analyze large datasets for accurate segmentation
• Proven copywriting skills with the ability to craft personalized and persuasive outreach
• Strong analytical skills with experience running tests and optimizing campaigns