Responsibilities

• Email Campaign Execution & Delivery: Responsible for the end ‑ to ‑ end execution of promotional, lifecycle, and transactional email campaigns across Holland America Line and Seabourn. Translates approved campaign inputs into fully built email and landing page assets within CRM and email service provider platforms. Ensures all emails are accurately set up, tested, and deployed according to campaign requirements and production timelines. Manages email builds including audience versioning, dynamic content application, and deployment logic. Confirms readiness for launch by validating creative, content, links, and targeting prior to deployment. Coordinates final launch activities to ensure on ‑ time delivery. Supports multiple concurrent campaigns while maintaining attention to detail and executional consistency.
• Cross ‑ Functional Coordination & Project Management: Partners closely with Pricing, Demand, Creative, and Marketing stakeholders to gather inputs required for email communications. Coordinates project timelines, milestones, and deliverables to ensure alignment with broader marketing calendars. Compiles stakeholder inputs into formats suitable for internal teams or external vendors, ensuring clarity and completeness. Maintains project schedules, status updates, and documentation to support transparency and accountability. Facilitates review and approval workflows, ensuring required sign ‑ offs are obtained prior to execution. Manages day ‑ to ‑ day communication related to assigned email initiatives. Proactively identifies and resolves execution risks related to timing, inputs, or dependencies.
• Quality Assurance & Brand Compliance: Ensures all email communications meet brand standards, visual guidelines, and content accuracy requirements. Conducts thorough quality control reviews of email and landing page content, including links, subject lines, formatting, and personalization logic. Verifies audience targeting and versioning to ensure correct delivery to intended recipients. Reviews copy for clarity, consistency, and alignment with approved messaging. Confirms that final assets reflect approved inputs and adhere to established specifications. Documents and resolves errors identified during testing cycles. Maintains a high standard of execution to protect brand integrity and customer experience.
• Program Maintenance, Tools & Vendor Support: Manages day ‑ to ‑ day maintenance of established email programs. Supports updates to existing programs to reflect changing business needs, messaging, or targeting requirements. Utilizes HTML and basic image editing skills to create or modify email assets as needed. Coordinates with external vendors to obtain project estimates and supports internal approval of associated costs. Tracks expenses and updates budget reporting mechanisms in alignment with approved spend. Maintains organized records of files, assets, and program documentation. Ensures tools, templates, and processes are used consistently and effectively.