Email Marketing Specialist (Onsite in Laguna Hills, CA) at AmeriPharma | Laguna Hills, CA | $80K/yr – $95K/yr

AmeriPharma

Email Marketing Specialist (Onsite in Laguna Hills, CA)

Laguna Hills, CA (On-site)

$80K/yr – $95K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive email marketing strategy and execution for AmeriPharma across customer journeys, lifecycle programs, and cross-functional campaigns to grow engagement and revenue.

Own segmentation, lifecycle plans, and campaign calendar to optimize performance.
Must-have: 5+ years of email marketing experience with documented growth.
Standout: Strong cross-functional collaboration with design, copy, and analytics.

Job Description

Responsibilities

Develop and execute email marketing strategies for each customer persona, leveraging analytics to inform segmentation and personalization strategies
Drive email list growth through creative opt-in strategies including partnering with key organizations
Build and optimize email content segmentation and personalization strategies by leveraging analytics on user behavior and activity.
Lead planning and oversee execution for email marketing calendar of email campaigns, including content-focused emails, automation, triggers, and more
Oversee the content of campaigns, including proofreading copy, design, mobile optimization, personalization, and more
Coordinate with design and copywriting teams to ensure that campaigns are visually appealing, mobile-friendly, and well-written
Drive execution of new triggers, automation and personalization tactics.
Develop an ongoing testing strategy for variables such as template, content, calls-to-action, timing and frequency.
Produce weekly reports on email performance and provide insights for optimization. Use reports to analyze customer data to maximize campaign performance.
Research and recommend appropriate email marketing tools and software.
Keep up-to-date with latest best practices, strategies, and industry standards.
Ensure email compliance (including CCPA) and spam regulations (CAN-SPAM).
Develop and manage internal company communications, including email announcements and updates to ensure effective internal engagement.
Collaborate with cross-functional teams to ensure operational emails align with overall marketing strategies and enhance the customer experience.
Other duties as assigned.

Requirements

5+ years of experience in email marketing, with a proven track record of growing engagement, conversion, and revenue growth
Proven ability to develop and execute email marketing strategy, including segmentation, lifecycle marketing, and campaign planning
Strong understanding of customer journeys and how to use emails to support acquisition, activation, retention, and re-engagement
Understanding of email deliverability and sender reputation best practices
Strong attention to detail and ability to manage multiple projects simultaneously
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Experience with lead generation and lead nurturing strategy, including building and optimizing automated flows
Strong analytical mindset, with experience using data to inform testing, optimization, and strategic decisions
Experience with email marketing platforms and analytics/reporting tools

Preferred

Bachelor's degree in marketing, communications, or a related field
Proficiency in ActiveCampaign strongly preferred
Experience with CRM systems like HighLevel strongly preferred
Strong design skills and experience with HTML and CSS responsive email templates
Experience with A/B testing and optimizing email campaigns
Knowledge of email compliance regulations (e.g., CAN-SPAM, CCPA)
Experience with marketing automation tools (e.g., Marketo, HubSpot)
Proven ability to drive results and grow engagement and revenue through email marketing strategies.

Benefits

Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
Great pay and general compensation structures
Employee assistance program to assist with mental health, legal questions, financial counseling etc.
Comprehensive PTO and sick leave options
401k program
Plenty of opportunities for growth and advancement
Company sponsored outings and team-building events
Casual Fridays

AmeriPharma

AmeriPharma has four distinct divisions: Specialty Care, Infusion Center, MedBox, and CorsanaCare.SPECIALTY CAREAmeriPharma Specialty Care operates within the highest standards of the industry, receiving the recognition and accreditation from the Accreditation Commission for Health Care (ACHC) and URAC. Pharmacists and specialists collaborate with doctors, manufacturers, and insurance companies to provide patients with full-service support.INFUSION CENTERAmeriPharma Infusion Center offers resort-style infusion therapy that combines comfort and convenience. The state-of-the-art facility serves patients IV medication therapies while being under the personal care of experienced registered nurses and a licensed oncologist.MEDBOXAmeriPharma MedBox is an innovative medication packaging system intended for patients taking multiple medications. Prescriptions are filled, sorted by the dose, and delivered to the patient’s door at no additional cost. CORSANACARECorsanaCare provides comfort, dignity, and expert nursing care, ensuring every patient receives personalized infusion services in a setting that feels familiar and secure.

Founded in 2006

Orange, California, USA

116 employees (17 in marketing)

ameripharma.com