Responsibilities

• Email
• Responsible for setup, scheduling, testing, proofing and deployment of email campaigns
• Responsible for the building, scheduling, and deployment of promotional, triggered, and lifecycle email campaigns using Listrak’s email and journey automation capabilities.
• Maintain the email marketing calendar and coordinate campaign timing
• Review emails for accuracy, formatting, links, and overall quality before deployment
• Support updates to email templates, layouts, and content
• Run audience building and automation
• Facilitate the implementation of personalization strategies
• Develop audience segmentation and list management to improve targeting and engagement
• Maintain automated email workflows such as welcome emails, reminders, and re-engagement campaigns
• Execute ongoing list hygiene and subscriber management
• Track key campaign metrics including opens, clicks, conversions, and unsubscribes
• Prepare regular reporting and identify basic opportunities for improvement
• Support simple A/B testing efforts for subject lines, messaging, and send times
• Monitor deliverability and list health
• Follow best practices for email compliance and subscriber engagement
• Maintain a clean and engaged email database
• Coordinate with CRM partners responsible for loyalty communications and testing
• Import and manage data feeds into Listrak.
• Attend weekly meetings for different business needs within the organization
• Work closely with creative, merchandising, loyalty, and analytics teams to align email execution with broader marketing initiatives.
• Actively participate in training sessions both virtual and in-person
• Perform other duties and responsibilities as assigned by the Senior Marketing Manager and/or Senior Director of Customer Relationship Marketing & Loyalty

Requirements

• 4+ years of experience in email marketing supporting retail, ecommerce, or loyalty marketing programs.
• Experience working in an ESP environment, ideally Listrak or a retail focused automation platform.
• Familiarity with email metrics, campaign testing, and basic performance analysis.
• Working knowledge of HTML based emails, Liquid Script, and email QA best practices.
• Strong attention to detail, organization, and campaign execution discipline.
• Ability to manage multiple projects and deadlines for multiple channels
• 2+ year experience in SMS and/or Push notification marketing
• Strong written communication and organizational skills
• Eagerness to learn, improve, and grow within the role
• Understanding of email automation, segmentation, and logic
• Familiarity with email and SMS best practices
• Experience working with CRM systems or customer databases
• Experience supporting retail, ecommerce, or loyalty marketing programs.
• Exposure to automated email journeys or lifecycle campaigns.
• Comfort working with customer data, segments, and behavioral triggers.
• Willingness to collaborate in a hybrid work environment with cross functional partners.

Preferred

• Experience with SMS and Push notification marketing preferred
• Experience with Listrak or a retail-focused automation platform preferred

Benefits

• Medical, Dental, Vision, and RX coverage after 30 days of employment.
• 401K, Company match begins at Associate enrollment
• Strong career growth & talent development culture
• 20% Associate discount on all Ollie’s purchases.
• Vast array of voluntary benefits