Responsibilities

• Responsible for delivering our award-winning email campaigns to consumers and travel agent partners.
• Leverage best practices when building responsive email campaigns, review content for accuracy and help analyze results that enhance the overall communication strategy and automate trigger-based programs..
• Build high-quality/compelling, email marketing templates including but not limited to: brief copywriting, image editing/enhancements, animations, banner ads and HTML responsive coding with an understanding of email best practices.
• Effectively prioritize projects and deliver multiple email campaigns based on defined email marketing plan and audience.
• Manage email data list imports and campaign filters within email marketing platform and periodically generate manual file imports as needed.
• Communicate with key Marketing team members, stakeholders and media partners to define campaign objectives, design concepts, content approvals and delivery dates.
• Coordinate and configure lifecycle trigger campaigns using dynamic content rules for personalization through email service provider.
• Evaluate email design elements and optimize campaigns based on results including A/B testing and tracking.
• Cultivate an attention to branding details for creative alignment across all marketing assets.
• Perform other job-related functions as assigned..

Requirements

• Bachelor's Degree in Marketing, Communications, Web Design, Graphic Design or any equivalent combination of education and/or experience
• 3-5 years responsive design experience using HTML, CSS, and graphic design in a corporate or agency environment is required. 3 years working on various email campaigns and trigger programs within ESP environment is required..

Preferred

• Must be savvy in graphic design and HTML coding with the ability to find solutions in the event service provider limitations pose a challenge
• Must be a critical thinker, have an understanding of basic marketing fundamentals and possess excellent oral and written communication skills
• Candidate should effectively manage multiple projects and tasks and adapt to a fast-paced, dynamic environment
• A strong work ethic and effective communication skills with other teams is essential to the overall success of the department
• Strong skills in Adobe Creative Suite including Dreamweaver, Photoshop, Adobe XD (wire frames), Microsoft Word, Excel, Acrobat, Email on Acid or Litmus, Liveclicker or other interactive email solutions.
• Enterprise email marketing platforms (i.e.: ExactTarget, Responsys or Cheetah Digital) are a must.