Responsibilities

• Campaign Execution: Plan, build, and execute diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
• Production & QA: Maintain and optimize audience segmentation and campaign workflows within the email marketing platform (Eloqua). Manage the end-to-end production schedule to ensure on-time delivery while conducting rigorous QA.
• Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (Wrike).
• Reporting: Monitor campaign metrics, generate reports, and provide insights and recommendations to improve open rates, click-through rates, and conversions.
• Optimization: Analyze performance trends to identify growth opportunities and implement data-driven solutions that increase engagement and ROI. Maintain a testing roadmap to optimize subject lines, CTAs, and layouts based on statistical significance.

Requirements

• Minimum 2 years of email marketing experience with a focus on campaign or project management; healthcare or life sciences experience preferred.
• Hands-on experience with email marketing and automation platforms (e.g., Eloqua, Marketo, Salesforce Marketing Cloud, HubSpot).
• Strong understanding of email marketing best practices, including deliverability, audience segmentation, A/B testing, dynamic content, and performance analysis.
• Proven ability to manage several campaigns simultaneously in a fast-paced, deadline-driven environment.
• Experience collaborating cross-functionally using project management tools (e.g., Wrike or Asana)
• Technical Aptitude: Proficient in using email marketing tools and basic understanding of HTML/CSS for email formatting.
• Time Management: Capable of managing overlapping campaigns and deadlines efficiently without compromising quality.
• Attention to Detail: Strong focus on QA and accuracy in campaign execution.
• Communication: Excellent verbal and written communication skills, including the ability to translate data insights into actionable marketing strategies.
• Analytical Thinking: Ability to interpret campaign performance metrics and use data to optimize future email strategy.

Preferred

• Healthcare or life sciences experience preferred

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
• We also offer a generous employee referral program!