Email Marketing Specialist at NAFSA: Association of International Educators | District of Columbia, USA

NAFSA: Association of International Educators

Email Marketing Specialist

District of Columbia, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end email marketing for a large association, coordinating campaigns, QA, and performance for an Email Marketing Specialist.

Own end-to-end production of email campaigns, including scheduling, deployment, and QA.
Must-have: Experience with Informz or other email marketing platforms.
Standout: Collaboration with internal teams, vendors, and contractors to ensure timely, cost-effective execution.

Job Description

Responsibilities

Manage the end-to-end production of email marketing campaigns, including scheduling, deployment, and quality assurance
Coordinate campaign timelines and approvals with internal stakeholders in alignment with marketing plans and organizational priorities
Produce emails using Informz or other email service platforms, ensuring accurate targeting, formatting, and delivery
Ensure all email communications adhere to NAFSA brand, style, accessibility, and messaging standards
Perform copyediting and light copywriting for select email communications using marketing and communications best practices
Collaborate with designers or work independently to develop effective email layouts and supporting visual assets
Provide recommendations for subject lines, preheader text, messaging hierarchy, and calls to action
Partner with Publishing Services and other internal teams to ensure content clarity, consistency, and quality
Build, manage, and maintain targeted email audiences in collaboration with the Technology team
Conduct list research and acquisition as needed to support campaign goals

Requirements

Bachelor’s degree or equivalent in communications, marketing, or related field; or equivalent combination of education and experience
Minimum two years of work experience in an office environment
Knowledge of marketing principles
Experience with Informz or other email marketing platforms
Experience with Canva or similar creative design platform
Proficiency with Microsoft Office suite products; ability to master various technology, web, and data management systems
Strong communication skills, both oral and written
Excellent organizational skills and attention to detail
Ability to work in a fast-paced team environment as well as independently with minimal direction
Demonstrated ability to appropriately prioritize, manage, and complete multiple projects and assignments while meeting competing deadlines

Preferred

Previous experience with NAFSA, international education, or other association membership organizations
Previous exposure to email marketing campaign design
Experience working with designers and copywriters
Familiarity with extracting database information
Experience with iMIS highly desirable
Understanding of HTML/CSS and XML

Benefits

Competitively priced medical and dental insurance plans with CareFirst
403(b) retirement plan with eligibility for up to a 7% employer contribution
Generous paid vacation, sick, personal, parental, and compassionate leave plans
Paid days on and around federal holidays
Fully paid group life and disability insurance coverage
Health and dependent care flexible spending account plans
Pre-tax parking and transportation plans
Free onsite fitness center and secure bicycle parking

NAFSA: Association of International Educators

NAFSA: Association of International Educators is the world's largest nonprofit association dedicated to international education and exchange. NAFSA's 10,000 members are located at more than 3,500 institutions worldwide, in over 150 countries.NAFSA advances public policies that promote international education and is committed to supporting a broad public dialogue about the value and importance of international education. Through professional development programs, publications, and networks of professionals, NAFSA provides opportunities for knowledge creation, knowledge sharing, and skill-building. NAFSA also plays a leadership role in increasing awareness of and support for the internationalization of higher education among education leaders, public policy makers, and the broader community.

Founded in 1948

Washington, District of Columbia, USA

240 employees (20 in marketing)

www.nafsa.org