Email Marketing Specialist: Kelsey-Seybold Clinic at UnitedHealth Group | Pearland, TX | $60K/yr – $107K/yr

UnitedHealth Group

Email Marketing Specialist: Kelsey-Seybold Clinic

Pearland, TX (On-site)

$60K/yr – $107K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize the end-to-end enterprise email program with SFMC, governance, and data integrity while partnering with Legal/IT on CAN SPAM compliance and reporting impact to executive leadership.

Email program ownership: design, build, and measure email campaigns with A/B testing and ROI tracking.
Compliance and data governance: maintain database integrity, policies, and staff training to stay compliant with CANSPAM and related laws.
Analytics and reporting: develop dashboards, present metrics to leadership, and drive continuous optimization across campaigns.

Job Description

Responsibilities

70% Email Marketing Design and Build
Establishes email program goals and meets them consistently
Works within processes including use of Salesforce Sales Cloud and Marketing Cloud for campaign delivery and effectiveness reporting. Manages software vendor relationships, conducts vendor assessments, and drives implementation plan
Coordinates and monitors the maintenance, integrity, and security of the email marketing database
Functions as an internal expert with Legal/IT regarding CANSPAM and other legal/compliance legislation
Develops policies and procedures for email rollouts based on legal/compliance, conducts staff training within the department, and manages/tracks email databases for compliance
Ability to analyze technical requirements and communicate needs
Conducts ongoing surveys to obtain customer feedback
Optimize current email campaigns and strategies, delivering measurable impact, and using and further developing analytics to compute ROI
Maintain strict overview and quality control to make sure all emails are being sent to the correct SFMC lists

Requirements

3+ years working in Marketing or related filed with hands on experience in email creation, distribution, and marketing experience
Experience in management of A/B tests and other strategic segmentations of email messaging, SMS and push notifications, scripting language, working in enterprise email platforms, reporting platforms (Power BI)
Experienced in full Salesforce Marketing Cloud Stack
Deep understanding of email personalization, definition of success metrics
Proficiency in Microsoft Office, including an advanced knowledge of Excel, Word, and PowerPoint
Proven ability to create and edit emails in HTML and CSS, including responsive email design
Proven ability to present email program metrics, action plans to executive team
Proven ability to adhere to CAN-SPAM laws and email marketing best practices
Proven ability to take direction and see projects and tasks through to completion
Proven solid attention to detail and deadline oriented

Preferred

Experience with Salesforce
Healthcare and health plan marketing experience
Knowledge of job tracking systems - Wrike
Solid familiarity with HTML

Benefits

comprehensive benefits package
incentive and recognition programs
equity stock purchase
401k contribution (all benefits are subject to eligibility requirements)

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002

USA

102K employees (1,562 in marketing)

www.unitedhealthgroup.com

68% recommend to a friend

71% CEO approval