Email Marketing Specialist

Sioux Falls, SD (On-site)

$55K/yr – $65K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own and optimize email marketing campaigns and data hygiene for targeted communications.

  • Build and deploy email campaigns and manage calendars.
  • Must-have: 3–5 years of marketing experience with email, CMS tools, and basic HTML.
  • Standout: End-to-end QA, data hygiene, and cross-functional collaboration in an on-site role.

Job Description

Responsibilities

  • Build, format, and deploy email marketing campaigns
  • Manage and maintain email marketing calendars and schedules
  • Segment audiences and manage distribution lists for targeted campaigns
  • Maintain clean, accurate, and up-to-date email databases
  • Audit CRM and email lists to ensure data integrity, performance, and proper segmentation
  • Identify and remove duplicates, inactive contacts, and outdated records
  • Support development and execution of automated campaigns and client nurturing workflows
  • Conduct A/B testing on subject lines, content, and send times to optimize performance
  • Analyze campaign results and recommend improvements to increase engagement and conversions
  • Ensure all email communications are properly formatted, tested, and error-free prior to deployment

Requirements

  • 3 to 5 years of experience in marketing or a related field is required.
  • Strong editing, writing, and digital marketing coordination skills.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Experience with email marketing platforms, CMS tools, and basic HTML preferred.
  • Ability to follow processes while also identifying opportunities for improvement.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • High attention to detail is critical.
  • Ability to work independently and as part of a team.
  • Proficiency in content management systems (CMS) and analytics tools.
  • Experience with HubSpot platforms is a plus.

Preferred

  • Experience with HubSpot platforms is a plus.

Benefits

  • Dental insurance
  • Health insurance
  • Paid time off