Responsibilities

• As an Email Marketing Specialist II you will help connect fans to their favorite live events . You’ll be a vital member of the CRM team, responsible for the day-to-day, hands-on execution of promotional email sends and push notifications leveraging state of art segmentation and engagement tools to build highly targeted multi touch email marketing experiences for our community of customers.
• Data-fueled personalization: Combine the power of CRM tools and CDP data to segment fans with laser precision, tailoring email and push notification campaigns that resonate deeply with each segment, leading to repeat purchase behavior and revenue growth.
• Seamless multi-touch engagement: Orchestrate dynamic email, push, and in-app sequences powered by insights, driving engagement, and reduced churn.
• Strategic direction: Contribute to shaping campaign strategies that drive app adoption & revenue through innovative campaign s across email and push channels.
• 90 days in: Own individual campaign execution, driving measurable results that impact the team, powered by data-driven insights from both CRM and CDP.
• Collaborate seamlessly with marketing, product, and engineering teams to implement program enhancements and company initiatives, leveraging CRM and CDP to create a unified customer experience across channels.

Requirements

• 5+ years of experience building multi-step email campaigns in enterprise CRM platforms.
• Expertise in email tools like HTML, Dreamweaver, and Email Service Providers (Salesforce Marketing Cloud, Responsys, Etc. Braze preferred .)
• Working knowledge of SQL, APIs, webhooks, and relational data is a plus.
• Solid understanding and experience utilizing a CDP for customer segmentation, personalization, and campaign optimization.
• Proven ability to conceptualize, build, and deploy personalized marketing emails.
• Strong organizational and project management skills, with meticulous attention to detail.
• An analytical mind with a passion for understanding and optimizing campaign performance, using data from both CRM and CDP for advanced insights.
• A proactive and adaptable attitude, comfortable multitasking and prioritizing independently.
• Excellent communication skills for collaboration with peers and cross-functional teams.

Preferred

• Braze preferred .

Benefits

• annual bonus incentives; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; and a variety of additional workplace perks.